Partner: aexea – communication. content. consulting



aexea Integrated Communication was founded by Saim Rolf Alkan in 2001. Core activities of aexea are:

- Counseling editorial departments (online-publishing)
- Coaching and training online-editors
- Analysing websites (text usability)
- Communication concepts

Content is the key for creating successful, top-quality websites. In this respect the online medium does not differ from any other medium. Convincing content ties the reader to "his or her" website.

However, quite often online-editors are unable to provide the necessary quality for their online-content. The reason is insufficient media competence.

Considerations regarding the user's reading behaviour, technical possibilities of the Internet, the structure of texts and websites are just being transferred from the print medium to the online-medium instead of developing special approaches suitable for the online medium.

Here is the starting point of aexea Integrated Communication. In seminars experienced authors and also beginners are introduced to the special requirements of online-publishing. After such a coaching the quality of online-content improves and the success of the website (monetary or nonmonetary) increases. Experience shows: counseling also improves the editors' productivity.

Among our customers are DaimlerChrysler, RWE, Opel, Bundesregierung, Deutsche Telekom Immobilien, Zahnradfabrik Friedrichshafen, Allianz.

Website: http://www.aexea.de



Contributions of aexea – communication. content. consulting in the magazine of Contentmanager.net



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