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Something is taking place on at victory.de - communicode relaunches web presence
Whether running, football, Nordic Walking or streetwear: With immediate effect Deichmann presents the colourful world of sport on the Victory website which is now designed in Flash. At www.victory.de enthusiastic sportsmen and women will find in sophisticated product presentations the highlights of the current collection, which have been introduced as representatives of the wide range of running and football shoes as well as fashionable streetwear. In addition the new internet presence provides things worth knowing about the brand and the quality of Victory shoes. Apart from that, a list of running competitions informs the visitor about current and future events such as the marathon, which are about to take place next. "Take up your sticks and off you go”: Victory has the right outfit also for ambitious Nordic Walking fans and introduces selected courses. Of course, the Victory website wouldn’t be complete without Joey Kelly: the extreme sportsman who is well known for taking up any sporting challenge and will continue to report about current sports events and his latest sports successes.
The complete internet presence has been implemented in Flash 8, a graphics and animation format from the American company Adobe. This technology is ideal to do justice also to the athletic target group. "Dynamics and sports fashion make up Victory - due to the highly mature development of the functional shoes and their optimal performance. These characteristic can only be shown in the web presence to their advantage by using Flash” says the e-Commerce team of DEICHMANN.
That the use of flash must not sacrifice the maintainability of the contents has been proven by the Essen-based agency communicode: Applying the integrated Product Information Management System infuniq, a communicode product, page texts, navigation, product data as well as pictures on the Victory site can be maintained in a easy and simple manner. The modular construction of the internet entrance guarantees that editorial changes as well as enhancements can be carried our flexibly and in the shortest of time.
The internet entrance was planned, designed and realized by communicode, the Essen-based agency for online communication. As a lead agency, communicode has been in charge of all online activities of the DEICHMANN Group in Germany, Austria, Great Britain, Poland and the Netherlands since 2003. The service array for Europe’s largest shoe retailer includes amongst others strategic consultation, visual and contents-related conception, hosting as well as regular updates of the online presences.17.08.2006, Anne-Carin Frommhold
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