Ektron Supports Rapid and Efficient Globalization Strategies on the Web

http://www.contentmanager.net/magazine/news_h10309_ektron_supports_rapid_and_efficient.html

Ektron Inc., announced new content management functionality that reduces the time, complexity and expense associated with Web globalization projects. Ektron's CMS supports the complete translation and localization process by creating a tight integration between a Website's native-language content and translated content within one content management solution (CMS).

Ektron's CMS provides a process-driven framework to manage all aspects of content creation, translation, and publishing within a single Web-based application. Ektron's automated workflows and support for the XML Localization Interchange File Format (XLIFF) for content localization helps organizations deliver their message and extend their brand to a global audience.

"Finally there is a CMS solution that is affordable and provides the robust globalization workflow that our clients require," said Gary Prioste, CEO of Localize Technologies, a leading localization services provider. "More and more companies are globalizing their Web site as a way to market to and support foreign markets. Managing and organizing this multi-lingual content is a process that can get out of control quickly, however the Ektron product provides the tools necessary for managing these workflows, and at a cost that companies can afford."

Ektron's content management solutions (CMS) help organizations solve their global business challenges while maximizing the efficiency and effectiveness of content management efforts. An Ektron CMS serves as a complete framework for managing people, processes and information on the Web. With an Ektron CMS business users can create and publish Web content in one language while also handling all steps of the translation and localization process -- using an in- house language expert or outside translation professional.

An Ektron content management solution enables organizations to manage their content translation and localization processes in three ways:

* An Ektron CMS creates a tight integration between a site's native-language content and translated content. Our Workflow Suite enables translators to be assigned a task and access HTML content via the Web to conduct translations. Managers can monitor real-time progress. Each language version can have a different workflow and approval chain.

* Ektron's CMS delivers built-in support of XLIFF, an XML-based standard for content localization. Content experts can create content, transform it into an XLIFF file, send it out for translation, and receive back a translated file that can be uploaded, managed and published using Ektron's CMS.

* Lastly, Ektron offers a machine translation tool that offers organizations to take advantage of "on-the-fly" translations that support their basic multilingual needs or to get a head start on their translation and localization projects.

An Ektron CMS also enables organizations to create and manage additional aspects of a multilingual Web site including language-specific metadata, content collections, search functionality, list summaries, navigation elements, multilingual forms -- unique for every language presented on a site.

08.12.2004, Ektron Inc.