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It's a web content manager, it's an automated marketing solution, it's a managed communications (contact/reporting) program...wait, it's all three. OmniPilot Software's new QuickwebPro(TM) manages your entire online presence and links online activities with your traditional marketing efforts in advanced reporting systems. QuickwebPro is a highly automated, customizable solution for marketing and sales professionals within small-to-mid-sized companies (SMBs) seeking an efficient way to manage, measure and fine-tune their integrated marketing campaigns. QuickwebPro allows SMBs to make their Web site the central point of interaction between marketing campaigns and sales leads.
Developed specifically for SMBs whose web presence is becoming or has become a pivotal part of their business and is getting difficult to manage, QuickwebPro puts huge capabilities in one hosted solution that makes many tasks manageable by distributing them to multiple department/groups -- marketing, sales, operations, distribution, et al. With this process, the responsibility for updating online information is shared so that the traditional IT or webmaster responsibilities become those of checking and publishing, rather than inputting or programming the information to be included on the site. Additionally, the automated email and microsite integration makes reporting results a button function rather than a huge project of pouring through detailed reports.
QuickwebPro began as a robust content management system (CMS) and has all the capabilities found in the more expensive enterprise level systems for a fraction of the cost, starting as low as $199 per month.
According to Chad Roll, chief operations officer, OmniPilot Software, "QuickwebPro enables smaller companies to save time and money by giving them the necessary tools to compete with companies that have more resources. It enables small business owners to integrate their Web sites directly with their marketing strategies."
Using a cost-efficient Application Service Provider (ASP) model, QuickwebPro combines the best practices in Web site Content Management, Automated Campaign Marketing and Managed Communication (WAM) to create a true closed-loop system, making marketing and sales integration virtually automatic.
WAM allows businesses to integrate three business functions as one efficient business service. Web site content management allows businesses to create, customize and manage their Web sites by adding date-sensitive content, such as news and press releases to keep the site current. Users can build forms using pre-tested, pre-designed templates or they can build their own.
Automated marketing allows businesses to import or build email distribution lists, broadcast customized emails to those lists, and then rank and score the leads generated from the campaign. QuickwebPro has extensive campaign reporting to track and analyze the results of these efforts.
Management of Communications is crucial to the success of any campaign and QuickwebPro's Active Response Mechanism allows you to create customized auto responding emails to ensure timely communications with leads. You can also record and track all activities related to the lead, allowing you to create reports that give you the ability to analyze the reasons some leads became customers while others did not.
"QuickwebPro is the natural evolution of Corporate Website Management, the combination of these tools provides everything a company needs to make their Web site the primary communications tool," says Jeremy Schwartz, OmniPilot's vice president of product management.
For more information on QuickwebPro and to view a flash demo of the product please visit http://www.omnipilot.com, call 954-315-9400 or email info@omnipilot.com. A white paper is also available discussing how companies are integrating their Web sites with their overall marketing strategy - to download the white paper please visit http://www.omnipilot.com.
OmniPilot Software, Inc. is a software development company offering cross-platform business management solutions designed to help small-to-mid-sized businesses (SMBs) optimize their online presence. With eight years of custom application development and its 2004 acquisition of the Lasso product line, OmniPilot Software applications ensure that clients benefit from time-tested efficiencies, which have proven to yield success. The company is a wholly owned subsidiary of Starmark International, named to the Inc. 500 ranking of the fastest growing private companies in America for the seventh time in the company's 26-year history, the third company to ever achieve this distinction.
OmniPilot's software is used by over 1,000 educational institutions and more than 15,000 corporations around the world, including Apple Computer, Inc., Symantec Corp.), Cisco Systems, Inc., and Sun Microsystems, Inc.
12.01.2005, OmniPilot
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