|  |
Factiva Sets New Standard for Sales Productivity Solutions
Factiva®, a Dow Jones and Reuters Company, launched two solutions to help global enterprises drive revenue performance, improve sales effectiveness, and develop successful customer relationships. Factiva SalesWorksSM and Factiva Companies & ExecutivesSM combine Factiva’s unrivalled collection of global news and business information with comprehensive information about companies, executives, and industries from leading publishers around the world.
”In today’s fiercely competitive environment – where products and services are no longer the only differentiator – strong customer relationships have never been more important,” says Clare Hart, president and CEO of Factiva. “When a sales executive can demonstrate knowledge that supports and increases her customer’s productivity, she will win and keep business. Factiva SalesWorks and Factiva Companies & Executives will help her understand her customer’s issues by combining timely, relevant news with the most up-to-date company and executive information, enabling her to build that relationship.”
Factiva SalesWorks is a role-based application specifically created to help sales executives prepare and sell more effectively. Factiva SalesWorks provides users with a snapshot of a particular company or executive and allows them to quickly identify and qualify prospects with in-depth company information, executive biographies, dynamic prospecting lists, relevant competitor analysis, and highly targeted news coverage.
The interface design for Factiva SalesWorks is based on observations of how sales people work, and feedback from Factiva’s global customer base, which includes 82% of the global Fortune 500. Customers frequently discussed the challenge of improving the effectiveness of their sales teams, while not overloading them with unnecessary information. The Factiva SalesWorks interface addresses this challenge by centralizing the key information sales professionals require on a day-to-day basis.
Factiva Companies & Executives provides access to the same comprehensive content collection as Factiva SalesWorks, and is designed for business, marketing and information professionals who require more flexibility and control over their searching. Through a single interface, this professional business research tool delivers the key information sources organizations need to identify business opportunities, understand risks and threats, and monitor emerging markets, competitors, customers and prospects. Factiva Companies & Executives, a standalone product, seamlessly links to Factiva.com.
Consistent with Factiva’s philosophy of integrating key information where and when it is required, both offerings can be integrated into everyday applications. Factiva’s application programming interface, Factiva Developer’s Kit, enables easy integration of Factiva SalesWorks or Factiva Companies & Executives into enterprise applications such as sales force automation tools, third-party or in-house portals, intranets and Microsoft Office® 2003.
Both solutions also provide automated monitoring and alerting, and advanced searching, and are the only offerings that allow RICS, ticker symbols or D-U-N-S® numbers to be used interchangeably. Factiva’s proprietary taxonomy, Factiva Intelligent Indexing™, which underpins all Factiva solutions, enables these key fields to be seamlessly mapped, resulting in only relevant information being returned in search results.
In addition, Factiva SalesWorks and Factiva Companies & Executives deliver access to the most credible and targeted news and business information. More than 60% of Factiva’s business-critical content is not available on the free Web, and the remaining 40% is simply unavailable anywhere in an aggregated, readily-searchable format.
Factiva’s sales productivity solutions are the only offerings in the market to provide business-critical content from news providers such as Dow Jones and Reuters the global information company, and business information from Reuters Fundamentals, Bureau van Dijk, Standard and Poor’s, Mergent, Investext, Thomson Financial, Jobson’s, Datamonitor, Marquis Who’s Who, Freedonia, IBISWorld Business Information, Forrester Research, MarketResearch.com, Hoover’s, D&B, and others.28.01.2005, Matthias Hoffmann, Factiva
Subscribe to the newsletter | | |
| | | |
