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Aprimo Joins EMC Documentum Alliance Program to Deliver Integrated Marketing Solutions
Aprimo, Incorporated, provider of Enterprise Marketing Management (EMM), announced that it has joined the EMC Documentum Independent Software Vendor (ISV) Alliance Program and the Application Logo Program, which will result in an integration of Aprimo's Marketing Resource Management (MRM) offerings and EMC Documentum's Marketing Content Management offerings. The combined products will provide best-of-breed solutions to marketers with sophisticated needs for the creation of marketing digital assets, as well as the planning and execution of the marketing activities that use them.
The new partnership brings together two strong software providers. Aprimo and EMC were both recognized by Gartner as Magic Quadrant leader vendors in their respective markets -- Aprimo for MRM and EMC for Enterprise Content Management*.
Through the alliance, marketers will have the opportunity to utilize the Aprimo Marketing(TM) MRM products addressing Planning and Financial Management, Production Management, and Fulfillment and Delivery Management, in conjunction with EMC's Content Management, Digital Asset Management, Rich Media, Marketing Content Distribution and Web Content Management capabilities. These integrated offerings will provide unsurpassed control of marketing campaigns from inception of the creative idea through the execution of all related marketing activities.
"The EMC Documentum platform is well-known for its strong position in Enterprise Content Management," said Haresh Gangwani, Aprimo vice president, business development. "Its marketing specific offerings can bring value to our brand-centric customers in industries such as pharmaceutical and consumer packaged goods that need a robust marketing content management solution. The integration of Aprimo and EMC Documentum products will allow customers in these industries and others to derive unique value from their digital assets and marketing resources."
In preparation of a marketing campaign, users of the joint solution can turn to Aprimo's Marketing Planning and Financial Management solution to create a blueprint of the campaign and supporting materials. The Documentum content repository and rich media asset management capabilities can be used to build and manage the creative properties. Finally, Aprimo's Production Management and Fulfillment and Delivery Management solutions will manage the workflow and distribution of completed marketing materials to all appropriate entities and track the success of the campaign.
"EMC has a strong focus on providing value to marketing departments," said Barry Ruditsky, vice president of business development for EMC Software. "Given Aprimo's strong position in the MRM marketplace, we see natural synergy in working with them for our Marketing Content Management solutions. Joint customers can increase operational effectiveness across their marketing initiatives."
Aprimo and EMC Documentum recently conducted an online event with Adobe Systems describing how a best-in-class, end-to-end MRM solution can significantly improve marketing operations, pre- and post-studio. For more information on this online event or on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com . 01.03.2005, Aprimo, Inc.
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