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Open Text's Artesia Showcases Digital Asset Management for Broadcasting Solution at NAB 2005
Open Text(TM) Corporation, provider of Enterprise Content Management (ECM) software, said its Artesia subsidiary will be demonstrating its digital asset management (DAM) for broadcasting solution in the DAM Pavilion at the National Association of Broadcasters (NAB) 2005 Conference, April 18th-21st, at the Las Vegas Convention Center. Artesia is once again the sponsor of the DAM Pavilion Theatre and, along with its partners and brand name customers, will deliver several in-depth presentations. Artesia is the leader in Digital Asset Management software.
Artesia will exhibit in DAM Pavilion Booths SL4259 D and E, where attendees will see a demonstration of a full broadcasting lifecycle, highlighting how digital asset management is fast becoming an essential platform for next-generation digital video workflows. Broadcast operation and video production professionals will recognize the efficiencies and significant ROI that can be driven by the Artesia for DAM solution. The booth demonstration will highlight specific solutions that have been implemented for several of Artesia's brand name video broadcast customers including MLB.com, NCAA, WGBH, Comcast and Discovery Communications.
The Artesia digital asset management solution for broadcasting is comprised of industry leading technologies from such key Artesia partners as Sun Microsystems, Apple, Telestream, Grass Valley, and IPV. This suite of products also represents many of the components of the Sun Digital Asset Management Reference Architecture, which has been on the market and in production for more than five years and features Artesia as its DAM solution.
In the DAM Pavilion Theatre, Artesia, its partners and customers will deliver real-world case studies and best practices on implementing a digital asset management system for video-oriented organizations. A few of the interesting topics and speakers in the Theatre include:
Monday, April 18th: 1:00 - 2:00 p.m.: MLB.com -- Streamlining Content Delivery, Brought to You by Artesia & Sun Microsystems. MLB.com, in its own words, will discuss the benefits of integrating the Artesia for DAM solution, as part of the Sun Reference Architecture into their content delivery strategy.
Tuesday, April 19th: 1:00 - 1:30 p.m. -- Maximizing Licensing Opportunities Through DAM. A panel of leading digital content distributors including MLB.com, NCAA, ThoughtEquity, and Rightsline will discuss the use of Artesia for DAM to increase efficiency and maximize licensing revenue.
Wednesday, April 20th: 1:00 - 1:30 p.m.: DAM for Broadcasting. Artesia will provide an in-depth presentation on DAM within various broadcasting workflows, including examples of how the related technologies are integrated with the Artesia solution.
A full DAM Pavilion Theatre schedule, along with other information about the DAM Pavilion can be accessed from the NAB website at http://www.nabshow.com/pavilions.asp. 19.04.2005, Open Text Corporation
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