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Simian Systems Makes Email Marketing Easier with the Release of SiteMailer 2
Canadian content management vendor Simian Systems Inc. announced the release of SiteMailer 2. Simian's latest enterprise email marketing campaign management software offers advanced email marketing and newsletter management features, with reliable, fault-tolerant message sending to virtually unlimited subscribers - all in one easy-to-use package.
"After hearing our content management customers complain about the unreliability of their current email marketing software, we knew that dependability had to be our number one priority when we began developing SiteMailer 2," says John Luxford, President, Chief Developer, and Spokesperson for Simian Systems. "SiteMailer 2 is a fault-tolerant email marketing and advertising system, so in the case of a software, or network failure, SiteMailer 2 resumes automatically at the next available opportunity. We know how frustrating and time consuming it can be to babysit unreliable software. SiteMailer 2 lets our clients avoid that."
SiteMailer 2 allows clients to schedule the release of messages in advance, and at regular intervals, as well as the ability to compose personalized messages with dynamic message components ( ie. news or event listings ). SiteMailer 2 also provides clients the ability to publish-to-web, with the added feature of an automatic Really Simple Syndication ( RSS ) feed generator - providing your clients with the ability to view your newsletters in RSS format. All of this is done through SiteMailer 2's user-friendly visual message composer. This means that no technical knowledge is required for your marketing team to customize your messages, and to get them out fast.
Highlights
Scheduled Messages
Compose messages in advance and release them at a later date. SiteMailer 2 allows users to automatically send out your newsletters weekly, biweekly, or monthly.
Visual Message Composer
Compose custom HTML email messages. SiteMailer 2's visual message composer makes the composition of HTML messages easy, even without any technical knowledge of HTML. SiteMailer 2 also helps you avoid spelling errors via a built-in spell checker.
Personalized Message Templates
Gain powerful control over the full contents of your HTML email messages. Template "tags" allow you to insert features such as an unsubscribe link, reader tracking, subscriber info for personalization, and even dynamic components such as news or event listings from your website.
Publish-to-Web
Publish your newsletters to your website automatically, as well as to an RSS news feed - a popular alternative to email-style news subscriptions.
Bounced Message Handling
Automatically disable subscribers after they bounce a given number of messages within an allotted time period. This feature helps keep your important news out of the spam blacklist services.
Campaigns and Stats
Track the effectiveness of your newsletters, as well as the performance of individual advertisements within your newsletters.
Fault-Tolerance
SiteMailer 2 was designed specifically to handle large subscriber lists ( 100,000+ ). Even in the event of an SMTP server failure, SiteMailer 2 will continue to send your messages reliably, waiting for the next available opportunity to get your messages out to your subscribers.
Availability
The SiteMailer 2 Enterprise Email Marketing System is available from the Simian Systems website ( www.simian.ca ). 14.07.2005, Simian Systems Inc.
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