Factiva®, a Dow Jones & Reuters Company, announced the availability of Factiva Insight™: Reputation Intelligence, a powerful new tool that for the first time empowers executives to monitor known issues and discover emerging opportunities and threats from across the mainstream media, radio and television transcripts and consumer-generated content, including blogs and message boards, in one solution. It also enables executives to create effective reputation and brand management strategies that tie to business objectives and drive competitive advantage.
"There are millions of blogs and message boards worldwide and any one of them can affect your organization or brand. To fully manage corporate reputation, companies need to pay close attention to what is being said not only in the media but in blogs, message boards and online media too,” said Alan Scott, chief marketing officer, Factiva. "The sheer volume of information makes it impossible to read and analyze its impact on your business - until now. Factiva Insight: Reputation Intelligence provides the sophisticated tools to sift though millions of pages of information, and visualize potential threats as well as hard to spot opportunities. It all adds up to tremendous competitive advantage.”
The content is delivered into an easy-to-use reputation analysis tool. The new tool uses subject-matter experts from the recently formed Factiva Reputation Lab™ together with sophisticated text mining and visualization technologies. Graphical reports deliver decision-ready data from Factiva’s collection of 9,000 authoritative sources, including The Wall Street Journal and Dow Jones and Reuters newswires, more than 11,000 Web sites and more than four million of the most active blogs and message boards. These reports illustrate the market’s perception of a company or organization, its brands, products, services and competitors.
Recognizing the crucial needs of today’s corporate executives, the tool provides communicators, CEOs and brand managers with compelling evidence of both the effectiveness of their strategies on their corporate reputation as well as unseen threats to their reputation. This information can be analyzed in conjunction with share price, sales revenues, and other internal data, including lead generation and customer calls, as a means of measuring media impact on the company’s key performance indicators.
The consumer-generated content for Factiva Insight: Reputation Intelligence is provided through an agreement with Intelliseek, Inc. "Consumer-generated media is exploding, making it a critical source of decision-making data for corporate and marketing professionals,” said Karthik Iyer, senior vice president of business development at Intelliseek. "This exciting partnership with Factiva further deepens Intelliseek's commitment to help businesses find the marketing intelligence they need to make informed, strategic and real-time business decisions."
