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Xyleme(R) Inc. and Offline Digital (Pty) Ltd. announced a new partnership to deliver a "best-of-breed," end-to-end publishing solution developed specifically for the travel industry. The solution integrates Xyleme's flagship product, Xyleme Server, with Offline Digital's personalized brochure fulfillment application.
The combined solution provides web applications designed for use directly by tourists, travel agents, and travel call centers. Tourists can search the content to build personalized itineraries and travel brochures for their own use or forward an e-brochure to friends and relatives. Travel agents and travel call centers can offer incremental value and services by rapidly building personalized selections for an individual customer to print, fax, or email.
"Xyleme offers the technology to store and manage the content while Offline Digital brings the travel industry expertise and publishing application," commented Ryan Morison, Managing Director, Offline Digital. "Together with Xyleme, Offline Digital offers the travel industry a complete solution enabling our clients to significantly extend their reach and reduce costs associated with the production, publishing, and distribution of brochure content."
In the past, Offline Digital used a relational database for storage but found that the heterogeneous travel content could not be easily and rapidly loaded, nor could users perform contextual search queries, severely limiting the level of customization provided to their customers.
Xyleme Server is a XML content management solution which lets publishers store, organize, classify, and add intelligence to high-value content in order to rapidly query, assemble and publish specialized products in any format and through any channel.
Offline Digital's brochure fulfillment solution incorporates advanced, industry-specific functionality and intuitive interfaces to allow different players within the travel industry chain to query and repurpose the content stored in Xyleme Server and distribute highly-personalized publications to their customers.
"Offline Digital's application exploits Xyleme Server's indexing and search capabilities to facilitate true 'single source', multi-channel publishing," commented Patrick Ferran, Xyleme Vice President of EMEA Operations. "Travel information can be rapidly loaded into Xyleme server with minimal manipulation or effort. The result is indexed, structured content which can be easily searched, manipulated and published."
08.09.2005, Xyleme, Inc.
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