Largest Nordic electronics retailer uses Intershop software for online sales
Intershop Communications, provider of e-commerce software, announced that its Enfinity Suite 6 software is now also being successfully deployed in Scandinavia. Elkjop, the Nordic region's biggest electrical chain, has chosen this product from the Jena-based software specialist for its online retail channel. Intershop's e-commerce solution allows online sales throughout Denmark, Norway, and Sweden to be fully integrated into the Norwegian company's existing sales structure. Elkjop is one of Intershop's biggest Scandinavian clients.
Elkjop is part of DSG International, Europe's leading retailer of consumer electronics. The products on offer include telecommunications, music systems, photographic equipment, and computers. Last year, Elkjop posted revenues of over 1.5 billion euros.
"To meet the challenges of online sales that grew by 200% in the past year alone, Elkjop needed a powerful, stable software solution capable of delivering high performance. Intershop was able to convince us on all these fronts," says John Christian Ryjord, System & Development Manager at Elkjop.
The crucial factor in Elkjop's decision to opt for packaged software was the ability to realize the multi-country concept behind the planned e-commerce solution, something for which Intershop's Enfinity Suite 6 is ideally suited. Different languages and currencies can easily be integrated, with regional variations in terms of product catalogs and payment options also supported. As a further benefit, Enfinity offers the flexibility required for integration into an existing e-business solution when a project is upgraded and expanded, thereby giving the client long-term investment protection.
