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Translations.com and Percussion Software Partner To Provide Global CMS Solutions
Translations.com and Percussion(R) Software announced a strategic partnership under which the companies have integrated their product offerings to enhance the creation and management of global web content. The integration of Translations.com's GlobalLink Globalization Management System as a multilingual module for Percussion's flagship Rhythmyx(TM) 5.7 Content Management System (CMS) solution allows content managers to produce and update global content in as many as 100 languages. The combination of GlobalLink translation technology and the Rhythmyx Content Management System creates a powerful one-stop-shopping solution for organizations that want to roll out a robust and highly scalable multi-site Web presence.
Creating and managing multiple, localized and regionalized Web sites on a large, worldwide scale can present a number of major challenges to an organization's IT resources. These challenges are compounded when multinational corporations develop a multi-site Web presence that reaches dozens or even hundreds of sub-sites with many multi-lingual variations. Among the many benefits of managing multilingual Web sites with an integrated GlobalLink-Rhythmyx solution are:
* Empowering business users to localize each Web presence;
* Streamlining the translation of Web content;
* Keeping translated content fresh;
* Maintaining corporate branding standards across localized sites;
* Reducing overall localization costs; and,
* Applying best practices to effectively deploy localized multi-lingual sites.
Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. and a customer of both companies, currently uses an integrated GlobalLink-Rhythmyx installation to manage English, French, German, and Spanish content on www.thrifty.com. More efficient global content management results in better global brand management, faster content updates, and increased revenue for companies like Thrifty, that place mission-critical importance on their multi-site Web publishing to reach global audiences.
According to Brad Rosenthal, Director of Internet Strategy, for Thrifty Car Rental, "Addressing multi-cultural and multilingual markets is an important initiative for Thrifty, both domestically and abroad. With a global presence in 70 countries, Thrifty is committed to making things as easy as possible for our non-English speaking customers on thrifty.com. By partnering and integrating their products, Percussion and Translations.com are providing us with just the right tools to make this happen."
"For companies like Thrifty that operate worldwide, our partnership with Percussion allows content managers located anywhere to manage global, regional, and local content with as much automation as they chose by seamlessly connecting source language workflows with localization workflows," said Phil Shawe, President & CEO of Translations.com. "We're very pleased to partner with Percussion and make GlobalLink capabilities available for Rhythmyx users who need robust search functionality to make the best use of their content on a global scale. This partnership advances our goal of forming alliances with leading content management companies, such as Percussion, to benefit our mutual customers."
Patricia Nagle, Percussion's Vice President of Worldwide Sales and Alliances, commented, "We have been working closely with Translations.com for the past two years and our joint customers are now seeing the fruits of our efforts. The GlobalLink-Rhythmyx integration supports customers like Thrifty that are focused on driving value from a robust, scalable content management solution that truly fits their needs for multilingual support. With Rhythmyx, our goal has always been to deliver the right balance between out-of-the-box functionality and easy customization, and we add significantly to that value by partnering with leading vendors such as Translations.com that offer complementary solutions. "
Translation.com's partnership with Percussion will enable the two firms to deliver sophisticated content management solutions more easily to meet joint customers' global, multi-site Web publishing needs. Percussion's industry-leading capabilities, including Rhythmyx's De-Coupled Delivery, Active Assembly and Intelligent Relationships, will enable Translation.com's customers to gain a new level of flexibility in solving their global content management needs. Translation.com's leading enterprise language solutions will allow Percussion's customers to leverage the company's pioneering techniques for globalization and multilingual business solutions. 29.11.2005, Translations.com, Inc.
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