| |
 | | http://www.contentmanager.net/magazine/news_h14310_wolters_kluwer_health_introduces_pubfusion.html |
Wolters Kluwer Health, provider of information for professionals and students in medicine, nursing, allied health, pharmacy, and the pharmaceutical industry, announced the introduction of PubFusion(TM), a new online content management solution designed to enable professional publishers to streamline the publishing process. With PubFusion, publishers can reduce production cycle times and increase quality by significantly increasing the speed with which they create, review, approve, and disseminate content. PubFusion is the first end-to-end online solution to be effectively introduced for the scholarly publishing industry.
PubFusion, offered as either a hosted or in-house solution, supplies commercial publishing companies with a turn-key content management solution. The system provides a single-source/single-view to all supporting documents with a complete integrated schedule; collaboration, automatic notifications, and alerts to enforce production timelines and multiple formats; and on-demand outputs from one set of files. PubFusion allows publishers to manage their library of original content and supporting material, such as advertisements, editorial art, print layout, and permission information.
"PubFusion was initially developed as a proprietary solution, but we soon recognized the tremendous benefits that it could offer other publishing organizations, including self-publishing societies and research institutions," said Gary Foster, CEO of Wolters Kluwer Health's Medical Research Division, which consists of Ovid and Lippincott Williams & Wilkins journals. "As a leading developer of electronic publishing services and online information platforms, it made strategic sense for us to offer PubFusion to the market."
Wolters Kluwer Health introduced PubFusion in early 2005 as the content management solution for more than 160 Lippincott Williams & Wilkins' medical journals. Currently, the solution is deployed in eight locations across three continents and is used by more than 250 internal resources, in addition to outside suppliers. It will be available for commercial release in the spring of 2006.
"Historically, content management has been very time and paper intensive. With PubFusion, the entire process is managed online, from the initial author submission through to the final product, whether that is an online or printed journal," said Patti Ward, director of product management, publishing solutions for Wolters Kluwer Health's Medical Research division. Ward estimates that PubFusion has enabled the company to reduce the production cycle time for its journals by an average of 10 percent.
Wolters Kluwer Health Medical Research has also realized additional cost benefits from PubFusion, including increased production capacity by 50 percent with the existing resources; reduction of 60 percent in production postage costs afforded by online routing and review capabilities; and reduced proof management costs.
Among the key features of PubFusion are:
* Version Control: saves time and improves quality
* Real-Time Audits: instantly identify potential roadblocks in the production process
* Global Management: allows for changes in ads, masthead, or styles to be keyed in once and applied throughout the content, as required
* Centralized Progress Monitoring and Revision and Proof Monitoring saves time and reduces postage expenses
* Collaboration tools: provide automatic notification and alerts to enforce production schedules
* Flexible output: provides a multiple-format, on-demand output from a single set of files
PubFusion also supports B2B interactions with suppliers, such as online aggregators, print production facilities, and advertising agencies, as well as integration with all major commercial manuscript submission systems, delivering a true digital end-to-end publishing pipeline.
PubFusion is built upon the EMC Documentum 5 Digital Asset Management platform, which provides web-based interfaces that are accessible from any Internet-enabled computer. PubFusion uses a standard Windows-based system allowing for ease of use. Wolters Kluwer is offering PubFusion in a hosted version, and is partnering with Flatiron Solutions to deliver an in-house solution to customers who prefer the system on their own site.
30.11.2005, Wolters Kluwer Health
| |
| |
| |
© 1999-2008 | |
| |
