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Interwoven and Avaya to Host Webcast on Improving Customer Experience Through Multi-Channel Marketin
Interwoven, Inc., provider of Enterprise Content Management (ECM) solutions for business, announced that it will host a joint webcast with Avaya, a leading global provider of communications software, systems, and services, on Wednesday, January 11, 2005, entitled "Avaya's Success Story -- Innovative Multi-channel Marketing." The webcast is sponsored by CMO.com, a leading online publication for chief marketing officers. Attendees will learn how Avaya has leveraged the Interwoven Web Content Management (WCM) solution to create an integrated online experience for customers, partners, and the global sales team, providing these key audiences with personalized, timely, and brand consistent product and company information across every online channel worldwide.
What:
The Business Challenge: Avaya designs, builds, and manages communications networks for more than one million businesses worldwide, including over 90 percent of the Fortune 500. As a result of its extensive worldwide presence, including multiple public-facing Web sites specific to various countries and regions, Avaya was faced with the challenge of providing customers with an integrated and optimal online experience across the globe. Furthermore, with sales offices in approximately 60 countries, and an extensive worldwide partner network, Avaya was faced with the added challenge of ensuring that the global sales team and its partners had access to the most current, accurate, and brand-consistent product information at all times.
The Solution:
Interwoven is focused on providing targeted ECM solutions that are designed to help companies across industries solve specific business process challenges, such as improving customer experience. With Interwoven solutions, leading companies like Avaya can deliver an enhanced customer experience through: increased brand consistency across all customer touch points; greater content personalization; improved online customer self-service; and more. Dedicated to making its Web presence a competitive advantage, the Avaya.com team leveraged the Interwoven WCM solution to synchronize the publication of personalized content across its multiple Web channels, dramatically improving customer experience through increased brand consistency and the delivery of more relevant and timely content. Additionally, Avaya has consolidated its numerous regional sites for the sales team and partners into one, easy-to-use Global Enterprise Portal full of targeted regional and customer-specific content. By leveraging the Interwoven solution, Avaya has been able to redeploy 90 percent of its Web publishing team and reduce the amount spent on publishing vendors by almost 75 percent over the past year.
When:
Wednesday, January 11, 2006 9:00 a.m. PT / 12:00 p.m. ET / 5 p.m. GMT
Who:
-- Renee Rodgers, Vice President, Avaya.com
-- Eben Miller, Director of Product Marketing for Web Content Management, Interwoven
Registration:
Event attendees may register for the complementary Webcast at
http://www.interwoven.com/events/online/wcm/Avaya_landing_page.html 10.01.2006, Interwoven, Inc.
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