With OTELO, a provider of industry products, Intershop Communications has acquired a new customer. This French company is using the latest version of Intershop's standard software Enfinity Suite 6 for its brand new B2B e-commerce portal. The project involved deploying the package's Partner Channel.
The Enfinity Partner Channel is designed for enterprises that use business partners to help market and sell their products. OTELO can allow partners to use their own Content, Consumer, Business or Partner Channel implementations. The Enfinity Partner Channel enables OTELO to map multi-tier demand chains online and manage them centrally. The company can make its catalog data and business processes available to a sales partner, with special rules defining how these data and functions are used. The partner companies can build its own sales channels for consumers or business customers on the retailer's Enfinity Suite 6 installation - it is even possible to implement additional partner channels in this way. The convenient exchange of catalog and order data is governed by predefined rules, with each backend system updated accordingly.
