CoreMedia, provider of trusted interoperable, digital rights management (DRM) announced today, that VIVO, the largest mobile operator in the Southern Hemisphere, selects CoreMedia DRM for their comprehensive digital content services together with the MMBox/DiNO Platforms, from Portugal Telecom (PT) Inovação. VIVO (www.vivo.com.br) is a joint venture of Portugal Telecom and Telefónica Móviles and serves over 30 million customers in Brazil. With CoreMedia DRM and PT Inovação MMBox/DiNO, VIVO expands its innovative CDMA based content services for trusted multi-channel delivery for its premium content offerings of music and more.
With its comprehensive DRM technology CoreMedia establishes an interoperable "end-to-end trust model" for content distribution on cell phones, PDAs and PCs. CoreMedia DRM offers its comprehensive DRM technology according to the open OMA standards and bridging the OMA DRM with the Windows DRM. In addition CoreMedia incorporates the CMLA specifications in its OMA DRM 2.0 technology.
"We are proud to enable VIVO to be at the very forefront of innovative services for the mobile community”, says Dr. Willms Buhse, Director Products & Marketing CoreMedia. "It's all about convergence and interoperability in the global market space to enable premium content distribution across social networks. And at CoreMedia, we are proud to be the only provider with OMA DRM installations on all five continents".
CoreMedia has an acknowledged expertise in handling premium content such as music, TV and video on a broad scale, enabling seamless convergence between different technical platforms and content offerings. Managing premium content across platforms and devices has not only a high demand on secure DRM but also for capable Service Delivery Platforms that can cope with the high demands of Multi-Site- and Multi-Channel Management.
The MMBox/DiNO Platforms provides users with fast and simple access to a vast range of content types and applications. This platform is available from PT Inovação and is considered one of the industry’s most robust platforms available for mobile operators, wireless ASP’s or virtually any other area requiring effective content management and delivery.
Eng. Paulo Nordeste, CEO of PT Inovação said, this joint project could be a very promising start for the Brazilian and southern hemisphere markets.
"Since we are one of the largest suppliers of technology for VIVO, we feel very proud to integrate our MMBox/DiNO platforms with CoreMedia’s Digital Rights Management solution”, underline Paulo Nordeste.
Portugal Inovação, SA - Download Innovation
Portugal Telecom Inovação, SA (www.ptinovacao.pt) is the branch for Research and Development (R&D) in telecommunications within the Portugal Telecom Group of companies. Fully owned and operated by PT and headquartered in Aveiro, North of Portugal, the company also operates branches in Oporto and Lisbon, as well as a subsidiary in São Paulo, Brazil, since 2002.
The main objective for PT Inovação is to participate in key projects as the leading group on knowledge areas of research, engineering and training, which are strategic for the development of the Portugal Telecom Group’s business. This mission is met through the commitment to the promotion of the innovation process at both the service, technology and operations levels, so as to ensure competitiveness for the PT companies in both the domestic and the International market. The technological solutions developed by this organisation have proved essential in the internationalisation strategy of the PT Group. The company was the world pioneer of the prepaid card technology innovating in what became famous brands as MIMO in Portugal, BABY in Brazil and MediJIHAZ in Morocco, between many others.
