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iProspect: Google Certification a 'Must' for Pay Per Click Advertising Professionals
iProspect, the Original® Search Engine Marketing Firm, today announced that it now has over thirty staff members who are certified as Google Advertising Professionals. The agency sees Google certification as a ‘must’ for today’s search marketing professionals, as well as a competitive advantage for its clients.
An online training and recognition resource for search engine marketers, the Google Advertising Professionals Program provides marketers with an in-depth education on how to manage paid search initiatives in Google’s AdWords program. Its curriculum covers eight areas of paid search management and offers 90 separate quizzes on that material. To receive certification marketers must pass a grueling final exam that demonstrates the depth and breadth of their paid search management expertise. Achieving certification as a Google Advertising Professional is considered a distinction within the search marketplace.
"At iProspect we have separate teams providing our natural SEO and pay per click advertising services,” offered Robert Murray, President, iProspect, "and 100% of our paid search team managing client accounts are Google certified. Clearly, achieving certification in this program ensures that the people managing our clients’ campaigns have the knowledge and expertise to do so. And given the growing complexity of the medium, I see certification as something that all clients should demand from their agency."
Founded in 1996, iProspect uses its automated bid management tool named iSEBA (iProspect Search Engine Bidding Agent) to help manage its clients’ pay per click advertising campaigns, but also understands that technology is only one component of successful paid search management. "Having more than 30 individuals Google certified," noted Murray, "not only speaks to our expertise and capacity to manage paid search, it is also a reflection of our commitment to providing a world class paid search offering. We fully realize that superior technology without the human expertise to manage it is a waste of that technology."
A pioneer in the search engine marketing arena, iProspect has developed an intensive resident training program for its search professionals who provide consultation on campaign strategy, keyword selection, creative development, landing page construction, and testing.
Murray remarked, "As strategic marketing consultants for some of the most successful brands in the world, iProspect is all about delivering concrete business results. To that end, the Google Advertising Professionals program is only part of the rigorous training that iProspect provides its search marketing professionals."
"Our in-house training program," Murray continued "complements the training offered through the Google Advertising Professionals program. Together, they ensure that our staff is thoroughly versed in the medium. That training, combined with the sophistication and efficacy of our automated bidding agent iSEBA, is what allows us to continue to deliver superior results year over year. The complete package spells a significant competitive advantage for our clients." 23.05.2006, Colleen Reed, iProspect
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