Nadler delicatessen, Germany's market leader of fish and salad delicacies, uses the Content Management Platform CONTENS for efficient, company-wide online communication. Main reasons for the choice were the fast realization time and the high flexibility of CONTENS. Standpunkt Interaktiv, CONTENS partner from Dortmund realises the graphical and technical adjustment.
For the easy creation and efficient maintenance of the whole Internet communication, Nadler delicatessen (www.nadler.de) chose the Content Management Platform CONTENS. Four B2C- Websites of delicatessen will be built in-house with the help of CONTENS.
The Content Management solution of CONTENS convinced the IT-officers at Nadler particularly through the fast realization time and high flexibility. The schedule was tight, as the set up of the first of four websites should be online six weeks after the project start. A big advantage of CONTENS is the integrated code-generator that allows a fast generation and individual customization of standard object-classes without programming skills. The object-classes on the Website can be displayed in variable ways therefore, the editors do not need to deal with design-aspects. The content always appears in the corporate design. CONTENS provides a lot of administrative advantages, for example with the one-time CMS-installation and common administration of the four Websites, the maintenance time could be essentially reduced. The centralized editors- and authorization management makes it easy to work on the different Website settings within the framework of specific user profiles.
CONTENS Partner Standpunkt Interaktiv created a new layout concept that looks similar to the package design, corresponding to the wishes and needs of Nadler in the best way. Besides the graphical adjustment, Standpunkt Interaktiv implements the complete technical realization.
