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SuperCoups, a direct mail franchisor since 1982 today announced the launch of its new web site, www.supercoups.com. The new site has a stunning new design, Flash animation, search functionality and enhanced programming features.
"We believe that our direct-mail advertising solution is a strong, valuable and ROI-focused product," said Jennifer Byrne, SuperCoups Marketing Manager. "While our competitors focus on both direct-mail and on-line coupons, we’ve made the strategic decision to stick with our core product," added Byrne. SuperCoups does support online coupons by allowing franchisees and their advertising clientele to decide whether or not to post online coupons, offering greater flexibility to franchisees and clients.
SuperCoups developed the site with a number of factors in mind: 1) fit the three core audiences, 2) create a site that was search engine friendly, 3) incorporate Flash and new design concepts that better enhance the brand. The three core audiences include: consumers who want to know when their envelope will arrive and how to find and print online coupons, advertisers researching schedules and print necessities, and potential franchise owners reviewing SuperCoups’ franchise offering.
"Our new web site is an extension of the great customer support we provide and a very important sales tool," said Bill Matthews, SuperCoups Vice President of Franchise Development. "Our national advertisers have commented that the Advertising portion of the site makes their jobs much easier, since it provides them with all of our circulation, production requirements and statistical information. Potential franchise owners enjoy the in-depth descriptions of our franchise opportunity and the step-by-step process for buying a franchise."
02.08.2006, Jennifer Gray Byrne, Super Coups
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