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Hummingbird Launches RedDot LiveServer 3.0
Hummingbird Ltd. (NASDAQ: HUMC, TSX: HUM), a leading global provider of integrated enterprise content management (ECM) and network connectivity solutions, today announced the global availability of RedDot LiveServer 3.0, the latest release of its Content Delivery and Web Application Integration software from RedDot Solutions, a Hummingbird company.
RedDot LiveServer delivers personalization, contextual delivery, extended search and application integration to help organizations deliver content in context and extend their content management investment.
Organizations who put content to use with contextual delivery help fulfil the high expectations of visitors, customers and prospects. According to Forrester Research, "Delivering quality content through the customer-facing Web site while delivering poor content through the call center can lead to customer dissatisfaction when customer service reps are unable to quickly handle customer calls. Delivering quality content through an email campaign without having the same quality content available to the end user when she arrives at the customer-facing Web site leads to a poor customer experience. Enterprises focused on improving the customer experience often recognize that content unites these different channels and helps provide a more consistent and persuasive customer experience."[1]
Focused on helping organizations better deliver content, RedDot LiveServer 3.0 now features:
- Integrated Web analytics, provided with Hummingbird BI Query technology, to allow organizations to understand how the content of their site is being used to quickly update their Web site and online campaigns based on that knowledge.
- New out-of-the-box reports with extensive analytic options, which give marketers important information on content and campaign performance to optimize site performance.
- Extended integration options to access existing documents from other leading document management systems. LiveServer's 'Content Integrator' module now provides check-in/check-out and write access to all document repositories to allow users to create, change and delete information, as well as read documents.
- Improved search engine functionality for complex and personalized search queries enabling capabilities such as faceted searching, which are especially critical for intranets and extranets.
"LiveServer 3.0 gives organizations powerful personalization and content delivery technology; LiveServer lets them put business content to use," said Detlef Kamps, president of RedDot Solutions. "As more and more companies strive to determine how customers or potential prospects are using and interacting with their site, LiveServer 3.0's integrated Web analytics allow organizations to easily update their site content based on those usage patterns."
RedDot LiveServer consistently meets the demanding requirements of customers such as American Dietetic Association, City and County of San Francisco Human Services Agency, Government of Alberta, Kinetic Concepts, Inc., National Academy Foundation and Sloan Valve. 16.08.2006, RedDot Solutions AG
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