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How Do You Get Higher Google Rankings? Learn SEO Techniques
According to comscore Networks reports, in June 2006, Google gained in search market share for the eleventh consecutive month. They maintained their status as market leader with 44.7 percent of searches conducted on its sites. Yahoo! remained in second place, although increasing its share to 28.5 percent, and MSN ranked third with 12.8 percent.
Which prompts the question: Is your web site coming up for keyword searches in Google? If not, what's a business to do?
Sometimes a little knowledge of search engines goes a long way. These days, SEO is more like SOS. Everyone wants organically high rankings, but most people are clueless even how to begin the search engine optimization process.
Why not consider joining a fast-paced six week online SEO course? Learn from the experts at search marketing PROS, Inc. (http://www.searchmarketingpros.com). The text for the course, by Planet Ocean, is one of the best available for SEO and it's offered at a steep discount to students taking the course. Best yet, you can take the class from the convenience of your own office or home.
The course outline includes:
Week 1 - understanding search & the searcher, how to develop a SEO plan, studying your competition
Week 2 - steps to creating top ranking pages, page elements overview including: titles, meta tags, and copywriting; keyword selection, relevancy, and density
Week 3 - link popularity and page reputation, evaluating quality links, strategies for building link popularity
Week 4 - top search engines, directories, and more; paid inclusion and the magic 301, suggestions for site architecture
Week 5 - do’s and don’ts of spamming the engines, design hindrances and solutions; Google & Yahoo strategies
Week 6 - useful SEO tools, measuring ROI and improving conversion, and pulling it all together
The next online SEO class starts September 18th.
IT professionals, webmasters and small business owners worldwide attend the course. Some represent big business, small business, and some have their own business. Many students are web designers who would like expand their services to offer SEO.
Every student receives individual feedback for their six assignments plus the opportunity to ask additional questions each week. Most students use a particular web site, whether it’s their own or belongs to a client, to optimize along the way and will see results at the end of the six weeks.
One testimonial offered up is from a former Yahoo! employee who said, "Wow! I learned more in the first three weeks of this class than my entire time at Yahoo!" 06.09.2006, Cindy Mc Mahen, Search Marketing Pros
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