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celum IMAGINE announces market entry in France
celumsolutions, the Austrian leader in Media Asset Management (MAM) solutions, today announced the release of celum IMAGINE 3.3 in French language, the product will be publicly presented for the first time in France during Apple Expo, held in Paris, Porte de Versailles Hall 5, September 12 to 16, 2006. The product will be shown by its French partner and distributor, Avista Systems on booth 13 and 14 of the Apple village Espace Solutions Profesionnelles.
celum IMAGINE represents the newest and most modern solution in Media Asset Management available worldwide. The product uses state of the art technologies, it is built upon the J2ee technologies and integrates the Hibernate and SPRING frameworks. celum IMAGINE uses virtually any standard data-base engine, such as MySQL, MS SQL or Oracle. Its full web client interface is powerful, esthetic and easy to use.
Some of the new 3.3 features include the mediaMANAGER which enables seamless administration of video and audio files directly in the web-browser. With useTRACKER Marketing- and PR departments can track, who uses which media data, where and in which quality. The new XMP Meta data standard from Adobe, which is already integrated in all their relevant applications supports companies in building up semantic media inventories and is now fully supported by celum IMAGINE.
There are also major improvements in the integration of celum IMAGINE with Microsoft Office, which enables users to insert images and graphics directly into PowerPoint or Word. Designed specifically for partners and customers who intend to connect the solution with existing systems such as CMS or DMS, the new Software Development Kit offers enhanced features in order to strengthen celum IMAGINE's role as the centralized media platform in the enterprise. In terms of licensing, new cost-efficient packages are available for users who can access the system in a read-only mode in order to broaden the internal and external use of celum IMAGINE.
celum IMAGINE will be distributed in France by Avista Systems (www.avistasystems.com), a well respected company in the field of vertical software distribution and Media Asset Management.
"We are excited to introduce our innovative product to the European and worldwide French speaking markets. We are equally excited to have partnered with Avista Systems which guarantees our product will be proposed with expertise and professionalism in these important markets for us", said Michael Kraeftner, CEO of celumsolutions.
We feel that celum IMAGINE is the most advanced MAM solution available worldwide. It has been built upon the most modern and respected technologies available today and celumsolutions has proven their commitment at constratly improving the product and responding to the French market needs
Pierre Saint Michel, Directeur Général of Avista Systems
celum IMAGINE has been an industry leader in Austria, Switzerland and Germany in the past few years, with some installations having more than 2.000 users connected to one single server. The product is truly a serious Enterprise class solution.
About Avista Systems
Avista Systems is specialized in distribution, sales and technical services of Media Asset Management solutions. It has extensive expertise in the installation, customization, and training of such solutions. Avista Systems has a network of dealers and exerts around France that also sells and supports these products. Founded in 2002, Avista Systems is a leading supplier of Media Asset Management products in France.
Further infos on celum IMAGINE 3.3 are available at www.celumimagine.com 11.09.2006, Thomas Marban
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