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Shopping.com, the pioneer in online comparison shopping, announced today that it has launched Shop Widgets, customizable pre-built shopping modules that allow Web publishers to easily add a revenue source to their sites. The Shop Widgets program takes advantage of Shopping.com’s robust and powerful API solution, providing Web publishers an easy way to add shopping content such as online product reviews, product images and pricing to their sites.
Shopping.com offers Web publishers two options to add revenue generating shopping content to their sites. They can select the Shop Widgets program, which provides pre-built shopping modules that are easy to implement and manage. Web publishers with more technical ability can select the API program, which allows them to customize and reconfigure the Shopping.com catalog and search tools as needed.
"Our API and the Shop Widgets solution make it possible for anyone to add a money-making shopping feature to any Web site," said Josh Silverman, general manager of Shopping.com. "The extensive product information -- photos, pricing, comparison-shopping tools and reviews -- encourage consumers to buy, since they can make more informed decisions about the products they want and need."
Shop Widgets and the Shopping.com API help engage online consumers by offering a constantly updated and visually appealing way to shop online. Web publishers can choose to offer Shopping.com products based on a keyword or category that are targeted to a site’s content -- for example, the publisher of a Web site about photography can add a Shop Widget that provides links to Shopping.com’s best-selling digital cameras and accessories. Web publishers are paid a revenue share based on traffic referred from their site.
API users have more flexibility when it comes to displaying the Shopping.com content on their sites, offering searches by keyword or category like Shop Widgets as well as refining results by attribute. This level of customization offers Web publishers the ability to integrate the Shopping.com content into their Web sites in unique ways.
"Whether Web publishers choose the Shop Widgets program or the API program, they’ll leverage the breadth and depth of our online shopping catalog, giving their site visitors access to thousands of top online retailers and millions of product and merchant reviews," said Silverman. "This rich content brings site visitors back for repeat visits, and drives revenue."
Web publishers can join the free Shop Widgets or API programs by visiting https://partners.shopping.com.
13.09.2006, Wendy Sept, Shopping.com
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