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Actelion uses Picturepark for Media Asset Management

Actelion is managing and distributing its media files by using Picturepark, the leading Swiss Media Asset Management solution developed by Vision-IT. Actelion is an independent biopharmaceutical company discovering, developing and marketing drugs for high unmet medical needs.
Actelion is managing its pictures, brochures, presentations and templates by using Picturepark. The media files are stored in the central Media Asset Management system and can be accessed by all authorised employees. A special slide-library enables users to produce high-quality Power Point-Presentations. Furthermore several publishing functions make it possible to distribute and release marketing material to specific target groups at no time. Actelion Picturepark is operated in Vision-IT’s server centre as ASP (Application Service Providing).
Actelion Ltd is a biopharmaceutical company with its corporate headquarters in Allschwil/Basel, Switzerland. Actelion's first drug Tracleer, an orally available dual endothelin receptor antagonist, has been approved as a therapy for pulmonary arterial hypertension. Actelion markets Tracleer through its own subsidiaries in key markets worldwide, including the United States (based in South San Francisco), the European Union, Japan, Canada, Australia and Switzerland. Actelion, founded in late 1997, is a leading player in innovative science related to the endothelium - the single layer of cells separating every blood vessel from the blood stream. Actelion focuses on the discovery, development and marketing of innovative drugs for significant unmet medical needs. Actelion shares are traded on the SWX Swiss Exchange (ticker symbol: ATLN).
Actelion is another well notable client of Swiss solution provider Vision-IT. Vision-IT’s Media Asset Management system Picturepark is used by leading companies like Siemens, Linde Group, Swatch, the Swiss Post, Lonza, Rieter, Siegfried and Swisslog. Picturepark is independently developed by Vision-IT and has been awarded for innovation, user friendliness and product maturity. 09.10.2006, Ramon Forster


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