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 | | http://www.contentmanager.net/magazine/news_h21836_websidestory_announces_analytics-driven_web.html |
WebSideStory, Inc., a provider of digital marketing and analytics solutions, announced the launch of WebSideStory Publish 4.0, an on-demand web content management solution that enables marketers to automatically drive web site content placement based on visitor behavior captured in HBX Analytics. This integrated capability allows marketers to easily display the most popular and engaging content possible, thereby increasing visitor loyalty, web site stickiness, customer satisfaction, and even lead generation.
For example, marketers can show the most popular downloads on a site, as opposed to an alphabetical list, or make sure that top customer support questions, product details or sales tools are updated in real time based on the "wisdom of the crowd," or measures of popularity, such as most requested pages.
As an on-demand, web-based solution, WebSideStory Publish 4.0 puts control of web site content in the hands of the content owners themselves, freeing valuable IT resources for other projects. With the launch, WebSideStory completes the integration between the different components of its industry leading, on-demand digital marketing suite, including web analytics (HBX), site search, web content management and keyword bid management. This suite provides a unique differentiation over traditional point solution web analytics providers, and allows marketers to engage in a new era of online marketing optimization.
Analytics-driven content, which leverages the company's comprehensive suite of documented APIs (application programming interfaces) and web services, is just one of the innovative new capabilities within WebSideStory Publish 4.0. Other highlights include:
- Integrating Content From External Sources - In keeping with WebSideStory's industry leading Web 2.0 capabilities, WebSideStory Publish 4.0 enables marketers to easily integrate content from other sources into their site, including RSS feeds, database information, news articles and data from mapping services.
- PHP-based Templating System - Using enhanced scripting capabilities that leverage one of the most popular programming languages on the web, WebSideStory Publish 4.0 allows for much more sophisticated content creation. In addition to enabling analytics-driven content, this new system can automatically build a site map, generate site navigation based on the architecture of a site, or make sure content meets certain criteria, such as requiring FAQs to end in question marks.
- Automatically Generate HBX Analytics Tags for Easy Analysis - When a new page is created in WebSideStory Publish 4.0, an HBX web analytics tag will automatically be customized and installed, providing for easy implementation and analysis.
- New and Familiar User Interface - WebSideStory has a new interface that enables online marketers who utilize multiple applications in the WebSideStory Suite to work in a familiar application environment with a common look and feel.
"WebSideStory Publish 4.0 marks the latest in a series of important innovations in the web analytics and digital marketing industry," said Steve Kusmer, Senior Vice President and General Manager of WebSideStory's Search and Content Solutions unit. "Web analytics-driven content enables businesses to provide a much more robust and engaging visitor experience. It also exemplifies the tremendous synergies that exist between our products."
Last month, WebSideStory announced Active Browsing, an industry first and patent-pending capability that enables companies to easily integrate Ajax into their site search results for improved speed and customer interactivity. In April 2006, WebSideStory launched WebSideStory Search 4.0 with Active Ranking, another patent-pending capability that enables marketers to automatically drive site search results based on web site visitor behavior.
28.11.2006, ThomasNet
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