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Web 2.0 Becomes More Personal - New Service "Your Actor on the Internet"
Web 2.0 describes a new generation of the Internet, which is fitted to each customer. "Personalization" and interactive participation are the catchwords for the new version of the web. Platforms like wikipedia®, YouTube ™ or SecondLife® show the success of the Web 2.0. They profit from the participation of the users and from user-generated content.
The Internet becomes more personal. Nevertheless it is not so personal like the real life. For example, users are confronted with texts, pictures and videos in online shops. Compared to a shopping mall users cannot see any salesmen and saleswomen. So the Web 2.0 seems to be relatively impersonal in spite of the personalization. At this point a new technological product of a German company takes remedial action. PlusContact Promotion (Ettlingen, Germany) wants to make the Internet more personal with its new service "Your actor on the Internet" (YAOTI).
The IT professionals "copy" people - including their voices, their appearances and their motions - 1:1 to the Internet. People are filmed with high definition video (HDV) cameras in so called "green boxes". The produced film sequences will be digitalized with the newest interactive technologies and converted to animations with transparent background. The result: As virtual and animated presenters they will help Internet users to navigate through web sites and online shops.
"In consideration of the dangers in e-commerce it becomes more and more important for consumers to see who backs a web site or an online shop. This inspires confidence", explains Volker Bossert, managing director at YAOTI. "Last but not least, it is a good marketing measure to connect web sites, products and shops with a catchy, friendly face." The German experts have produced a lot of standard sequences and animations, which can be downloaded for free at www.yaoti.com. Webmasters can integrate them into their web sites for free. In February 2007 YAOTI will start the individual production for web sites and online shops. 23.01.2007, YAOTI - PlusContact Promotion GmbH
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