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Pepperio v4.4 Improves Website Search Engine Optimisation for SME’s
Mediasurface, a content management software company, improves search engine rankings for SME'S websites with the launch of taxonomy browser and automated Google site maps in the release of Pepperio v4.4.
In the new version of the web content management solution for small and medium sized businesses from Mediasurface, Pepperio v4.4 broadens its benefits to small and medium sized businesses with the introduction of enterprise software concepts such as a taxonomy browser, blogs and RSS feeds.
Building on the increasing popularity of the Pepperio solution, version 4.4 establishes the standards of larger business software in a small business product, including:
Taxonomy browser:
Now every business can exploit the beneficial relationship between metadata and search engine optimisation with Pepperio v4.4 Taxonomy Browser from Mediasurface. Enabling SME’s to leverage the full power of meta tagging, the taxonomy browser works to create a uniform approach to keywords so that each individual web page is accurately related to the business’s selected taxonomy tree.
For example: tagging an item as 'Cheese' may also indicate it is a 'Dairy Product', related to 'Milk' or even 'Cows'. Pepperio v4.4 allows content authors to upload and browse a taxonomy structure and add terms to their pages to work in conjunction with metadata driving better SEO, as well as improving the customer search experience.
RSS/Blog Integration:
Pepperio v4.4 businesses can drive even more value through their website with imported RSS feeds and blogs. Adding greater incentives for repeat visitors, the latest version of Pepperio enables business users to select RSS feeds and blogs to display on their own site, within their own branding.
Google Site Maps:
In addition to improving external search and influencing search engine rankings through the use of the taxonomy browser, Pepperio v4.4 introduces the Google Site Map to SME’s. The Google standard site map format is automatically generated with Pepperio v4.4 so that Google search algorithms can navigate through a website more easily. The automated generation of these maps means that as businesses update and change their website, the software re-configures the maps to present an accurate, optimised site plan.
Commenting on the latest version release, Chris Bushnell, Head of Global Pepperio Sales:
"At Mediasurface we believe that small business has the most to gain from effective use of the web, which is why the essence of Pepperio has always been to deliver high level business software functionality within a product and sales model affordable for SME’s. Since the launch of Pepperio in 2006 we have experienced ever growing demand for the solution and hope that the features announced today in Pepperio v4.4 will continue to feed the needs of this blossoming market." 20.02.2007, Grant Butler Coomber, Mediasurface
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