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Papilia Obtains Key Patent for Personalized Content and Donor-Centered Communication
Papilia, a pioneer in donor-centered fundraising solutions for nonprofit organizations, today announced that it was awarded a U.S. Patent from the United States Patent and Trademark Office on its cutting edge personalization communications technology and methodology.
Papilia's patented solution has direct benefits for today's nonprofits, allowing them to automatically personalize professionally designed communications from a single content management database across virtually any media type--email, direct mail, websites, blogs, and SMS messaging. These methodologies lay the foundation for donor-centered fundraising and are dramatically improving the way nonprofits engage, develop, and retain their supporters on an individual basis.
"One of the challenges nonprofits face is the ability to offer a highly personalized message to a wide range of constituents with minimal resources. Papilia enables nonprofits to engage and retain individual donors without the need for complicated HTML coding, or resource-intensive software" said Natasha Giraudie, CEO at Papilia. "Our pioneering efforts include scaling the thoughtful attention routinely offered to major donors, so that everyone can receive relevant personalized information from their favorite nonprofits. As we continue to build innovative donor-centered fundraising solutions, nonprofits will reap the rewards of automatically personalized communications--new donors, larger gifts, and increased loyalty."
"The entire market has been talking about personalized content for donor development for years. We all know that donors want personalized communication, but when you get into the true capabilities of some solutions, they are still based on a 'one-size-fits-all' approach," said Kay Sprinkel Grace, philanthropic opinion leader and nonprofit fundraising expert. "Personalized content provided according to the wants and needs of individual donors is the only way to engage and retain donors for the long term. Papilia's donor engagement service allows nonprofits to reach their donors personally at a fraction of the cost of traditional programs, and with a higher retention rate. Papilia's patent and methodologies puts them light years ahead of their competition."
Papilia provides donor engagement solutions to nonprofits in a variety of vertical market segments. All of Papilia's services are built on patented technology, and are deployed as a Software-as-a-Service (SaaS) to enable seamless integration and ease of deployment for today's resource-constrained nonprofits. Papilia's solutions help its customers engage and retain their donors through consistent, personalized communications without the need for pre-installed software, requiring only a standard web browser and an internet connection to use the service. 12.03.2007, Charles Orlando, Papilia
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