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New CMS Platform Delivers Massive Search Traffic
Pod1, the London & New York based web design agency, claims that its proprietary Content Management System (CMS for SEO) is the most, SEO or Search Engine-friendly platform on the market. This search engine optimised content management system is currently setting new standards across the industry, particularly with online retailers where there is a direct ROI from the results.
This powerful new platform, combined with Pod1's Single Page Checkout creates the ultimate solution for increasing conversion on e-commerce sites as it delivers more natural traffic.
The Technical Bit
The Pod1 Content Management System (CMS) was built from the ground up to be search-effective. Throughout the design and build process the developers worked closely with the Pod1 SEO team and Google to ensure everything enabled the platform to deliver great content that Google and other search engines would respond to. Easily readable URLs were just the start while the custom MVC ensures none of the primary areas of the site include query strings or ugly .php parameters.
Each "node" in the sitemap has customisable Meta Descriptions for inclusion into search engine results and it's possible to add or override meta keywords and HTML titles. Within each custom module, according to customer requirements, parameters can be sent in cleartext rather than using numbers to identify content, and meta data can be added in most cases according to a predefined schema which reads the meta information from the product database.
Another additional module is the Google SiteMap (now used by Yahoo as well) which automatically generates a sitemap ready for Google to read, thus increasing new site indexing within the major search engines.
Other tools for assisting with Search Engine ratings include in-built broken link detection, and code to automatically exclude broken non-html files such as CSS and Image files. Hyperlinks within the site are created using internal schema notation which ensures that if the name of a sitemap node changes the links follow it to the new path automatically.
Custom modules now include automatic RSS feed generation, which further enhances the chance that Google will rank the site as Important and have a major impact on page rank. 13.03.2007, Mark Blenkinsop, Pod1
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