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Micro Innovation improves its web presence with contentXXL CMS
 Micro Innovation AG from St. Gallen, Switzerland, producer of solutions for industrial and building automation as well as machine and facility construction, realises his new and service orientated web presence with help of the Business Content Management Systems contentXXL. Since the re-launch in summer 2007 Micro Innovation operates a website that provides clients with all information about products and the company and decreases thus the work of the phone support and after sales service. All the Features already included in the basic version of this Microsoft .NET based CMS, the out-of-the-box-applications of contentXXL, e.g. full text search with automatic indexing or the newsletter module, contribute to client comfort. Premium enhancements like a shop system enables the website operator to later setup a product configurator or a web shop. Micro Innovation’s requirements and goals for the new web presence were clearly defined: service orientation, work relief for phone support staff by providing comprehensive information online, possibility for subsequent setup of product configurators or shops as well as easy maintenance. Micro Innovation considered the Content Relationship Management from contentXXL as very comfortable and important for reaching the goals as it creates relations between individual content objects (articles, downloads, contacts). This way, information that exists isolated in various places gets logically connected. Visitors find the desired information quicker and in reasonable context. "Through the many possibilities of connection we are able to provide the best information package for each client at any time. That means to us centralized maintenance of scattered information" explains Philippe Städler, project leader of Micro Innovation AG. "On a functional level, contentXXL is very comprehensive and gracefully upgrades with further functions. User administration and access right administration that can, if needed, be used down to the object level leaves nothing to be desired. Using categories and linking them makes it easy to create an online product catalogue with direct links and downloads" exemplifies Städler. As a follow-up project, a product configurator is planned to be setup with which the client can compose his order. An internal customer area for individual data exchange as well as an intranet is planned.with contentXXL Micro Innovation AG: Micro Innovation, with its headquarter in St. Gallen Switzerland, is one of the leading manufacturers of innovative solutions in the field of industrial and building automation as well as machine and system building. Micro Innovation was founded in 1990, inspired by the vision of making complex control systems easy to operate. Today the company has established itself as a reliable partner for complete automation solutions from operation to control periphery. Constant advancement of price sensitive, innovative and high quality system products in all network levels is the main focus and success guarantee of Micro Innovation for the future. The qualified sales offers the customers its automation and application know how in the field of machine and system building with a complete service range as "service in automation”. From the first steps in each project over the engineering to realization of trainings and remote monitoring Micro Innovation will be by their customers’ side. The company has enjoyed a successful cooperation with Moeller for over fifteen years. The international sales channels of the Moeller Group have made their visualization systems accessible to all important markets worldwide. The powerful products are thus round the clock in operation, successfully performing their tasks all over the world.. 08.10.2007, contentXXL International GmbH
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