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International relaunch: Mövenpick Hotels & Resorts decided in favor of CONTENS
The well-known Swiss premium hotel chain Mövenpick Hotels & Resorts counts on the content management technology of CONTENS for the relaunch of its online offer. The realization is carried out in close cooperation with the CONTENS Partner Ray Sono AG from Munich.
Mövenpick Hotels & Resorts represents highest service quality in the world-wide market of the 4- and 5-star resort hotels. The hotels of the Swiss premium group accommodate over five million guests per year. To make guests and prospective customers feel comfortable right from the beginning already before the booking, the company revises its online strategy. As technological basis of the reorientation the IT experts of Mövenpick Hotels & Resorts decided in favor of the content management platform CONTENS.
Christina Schaefler, E-Marketing Manager at Mövenpick Hotels & Resorts emphasizes in particular the goals of the relaunch: "We were looking for a solution, which precisely maps our entire online processes and at the same time accelerates them. With CONTENS, we found a product that can be adapted easily to meet our requirements and that, last but not least, convinces by its intuitive user surface."
CONTENS eases the fast integration of standardized and individual modules for administrating arbitrary content into the browser-based backend. Moreover, applications which dynamically access databases or web services can be flexibly embedded into web pages. In this way specific requirements can easily be realized at any time, e.g. the integration of an already existing booking system. Using the flexible workflow and right system static and dynamic contents are easily controlled and systematically managed. Even little experienced editors become very fast acquainted with the easy to use WYSIWYG surface of CONTENS.
The decision in favor of CONTENS was reached in a multi-level selective procedure, in which CONTENS could stand up to well-known competitors and open source solutions. The realization is carried out in close cooperation with the CONTENS Partner Ray Sono AG.17.01.2008, Alexander Friess
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