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NAVTEQ Enhances Global E-Commerce Channels with Latest Version of Intershop Software
 NAVTEQ originally chose Intershop's Enfinity Suite 6 to manage online sales across multiple brands and countries. Intershop provides NAVTEQ with centralized management and operation of multiple client-branded online sales channels. Intershop’s latest Enfinity release allows NAVTEQ to leverage a rich native feature set including: - Storefront Editing System - Allowing Store Ops to create, manage, and link to Promotion Landing Pages from the Storefront through the back office without the aid of an engineer - Web Services Tools - Providing rapid development of cost-effective, full-fledged service oriented architecture (SOA) business solutions for product registration and activation - SEO/SEM - Built-in rule-based URL rewriting engine of Enfinity Suite 6 for creating search friendly Web addresses - Customer Engagement and Loyalty - Coupon management tools for creating and driving reusable online marketing promotions - Localization - Advanced internationalization capabilities to deploy in any country, language or currency With new channels easily configured and rolled out via Enfinity Suite 6, NAVTEQ already has more than 20 live e-commerce channels which share similar functionality but are uniquely branded. Simple changes can be made to each site’s look and feel on the template level to maintain brand recognition and awareness. Enfinity’s Staging Environment allows for an approval workflow process prior to product data changes and new channel creation. Business Managers can approve and reject changes with a single click before the data is published, eliminating unnecessary downtime. Intershop Consulting team provides the expertise to help NAVTEQ continually evolve their e-commerce capabilities. The Enfinity experts have a proven record of working closely with customers to recommend and deploy the most ideal e-commerce solutions. NAVTEQ is a pivotal example of how Intershop has succeeded in partnering with clients and cooperatively aligned strategic goals to fulfill a long-term technology vision. "Intershop's rapid implementation efforts as well as its application's comprehensive framework have propelled our global deployment efforts and strengthened our e-commerce capabilities across all channels," said NAVTEQ’s Director of IS Business Systems, Al Lorch. 24.07.2008, Dr. Ute Danz
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