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FatWire launches Content Server 7.5
Advanced Web Content Management Platform Drives Efficiencies and Offers Powerful Capabilities for Effective Marketing
FatWire Software today announced the launch of FatWire Content Server 7.5, a new release that extends the market-leadership of FatWire’s web content management (WCM) solution. FatWire Content Server 7.5 drives greater efficiencies in content management and promotions online, and delivers powerful capabilities to make content publishing more transparent, configurable and error-proof.
The web is one of the most powerful vehicles for engaging with customers and prospects to drive business growth while controlling costs. As websites grow in complexity and scale - and audiences increasingly demand personalised content and a rich and interactive online experience - a robust platform becomes a necessity to cost-effectively manage the web experience.
FatWire Content Server 7.5 addresses this need by automating the entire WCM process, including content authoring, site design, content publishing, targeted content delivery, web content analytics, and user participation. With this new release, the Content Server platform delivers even greater levels of ease of use and power.
"Now more than ever, it is crucial that organisations utilise resources more efficiently across the enterprise and simplify managing web content," said Mark Mitchelson, Senior Systems Project Leader, Kohler Company. "FatWire Content Server 7.5 lets us manage our own content and control online campaigns more effectively. This frees up IT staff to address mission critical tasks."
Key features in FatWire Content Server 7.5 include:
- Site Preview: lets business users set up time-based versions of their website and preview what their site will look like on different future dates, including side by side preview of date-based versions. With this new tool, business users and marketers can create seasonal and time-based online campaigns with ease.
- Customisable and Extensible User Interface: provides the ability to configure the content management user interface by role to support customers’ business processes entirely. Now, users can have a dashboard tailored specifically to their content management process for dramatically improved efficiencies.
- RealTime Publishing: provides a transparent look into the publishing process via a dashboard view. New capabilities give full control over content publishing at a granular level, as well as error prevention and process recovery for maximum impact in this critical step of the WCM process.
FatWire Content Server 7.5 also includes enhanced search for both the content management environment and the live website, enhanced Microsoft Office application integration for easy content authoring, and much more.
"The web needs to be managed at the same rapid pace and on the same scale as the business it supports," said Peter Simpson, Chief Architect of AIRMILES, a subsidiary of British Airways. "As the UK's most popular travel loyalty programme, FatWire Content Server helps us to improve the marketing effectiveness of our online campaigns and more efficiently manage our web presence, even as our scale and scope increases."
"In today’s economic climate, web experience management is a valuable solution for improving customer engagement and communication with the market," said Yogesh Gupta, president and CEO of FatWire Software. "With Content Server 7.5 FatWire delivers best-inclass web experience management, so organisations can leverage their web presence to achieve business goals with the greatest effectiveness and at the least cost."
"Companies need to use the web to create efficiencies and greater customer communication," said Mirko Minnich, vice president and chief technology officer at Elsevier Health Sciences. "FatWire provides us with new levels of flexibility and new tools to enable companies like ours to do even more for our prospects, end users and buyers." 05.12.2008, FatWire Software
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