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Yara selects Web Content Management Solution from SDL Tridion
SDL Tridion, leader in global Web Content Management (WCM), and part of SDL, leader in Global Information Management (GIM), today announces that Yara International ASA, the number one global supplier of mineral fertilizers, has selected SDL Tridion’s content management solution to roll out 30 external websites, including yara.com and several country sites.
Yara International ASA is a global chemical company that converts energy and nitrogen from the air into essential products for farmers and industrial customers. As the number one global supplier of mineral fertilizers, Yara helps provide food and renewable energy for a growing world population. Yara has a global marketing network across all continents and has a physical presence in over 50 countries. To serve all these various stakeholders, online communication is crucial.
Svein Flatebø, Director Web Development at Yara said, "With web pages in many countries, it is important for Yara to be able to reuse content between different countries and SDL Tridion´s blue printing functionality provides good support for this. We were particularly impressed with the user-friendly interface and the intuative tools that customise content for specific needs of each region.
"The extensive network of Yara is a great example of multi-lingual, multi-channel and multi-branded needs in a great number of different countries and illustrates the importance of having a strong multi-site management solution in place," said Rickard Norman, sales manager SDL Tridion for the Nordic. "We understand how important brand protection and consistency are for companies that have a global reach. SDL Tridion provides Yara with the ability to protect and expand its brand by integrating consistent marketing themes into its sites while, still localizing the content." 12.12.2008, Annelore van der Lint
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