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Cyber-Duck’s innovative web technologies give an inside view into the construction process
Construction at four days per second: BAM’s new website aims to educate
Have you ever seen an entire building constructed in just 78 seconds? Well now you can. With the help of Cyber-Duck, a multiple award winning interactive media agency, the UK’s leading education contractor*, BAM Construct UK, has launched a new website including the fascinating video clip of a £20 million university biosciences building** compressing 330 days of construction into 78 seconds of film - accelerating by over 120,000 times the speed of construction.
The new website vastly upgrades the company’s online presence and has been geared both to attract graduates and new recruits, and to allow clients to see BAM’s work in its core markets in education, health, office and retail buildings. The contractor also develops properties, has a design practice, manages facilities and hires plant.
Barbara Cahalane, BAM’s Director of Corporate Communications, says, "The new site is full of visual appeal and market intelligence, aimed at allowing our clients to see inside how we design, construct and manage the integrated services BAM offers. And it lets our people tell our story. Our graduate trainees show and tell those who want careers in construction what it is like. It helps our supply chain to find out what they need to do to work with us.”
Launching the new site is part of BAM’s strategy of meeting the tough conditions of the current market head-on by investing in marketing and communications.
The new site was designed and built by the interactive agency, Cyber-Duck in collaboration with BAM and it will replace the existing website during Tuesday 3 March.
Danny Bluestone, Managing Director of Cyber-Duck added, "It’s been a pleasure working with a forward-thinking company like BAM, to produce a leading-edge website that gives an inside view of the construction process from start to finish, while radically enhancing their online presence”.
And if you want to see that fast-frame footage from the first sod cut to the last doorknob fitted you’ll need to log on to www.bam.co.uk and look at videos.
* Construction News listed BAM top of its list for contracts won in the education sector in 2008.
** Liverpool University Biosciences Centre. 05.03.2009, Melissa Lehrer, Cyber-Duck
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