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Sales Pitch Totally under Control: Praktiker Enhances Website with pirobase CMS
Better orientation in the DIY world: Praktiker launches new web pages with a new design, intuitive user guidance and enhanced functionality. The building and DIY specialist is using the Enterprise Content Management solution pirobase CMS 7 to relaunch www.praktiker.de and to operate eight further country sites - including Poland, Greece and the Ukraine. The objective: a more customer-friendly approach. Praktiker achieves this in part by integrating new services for online visitors.
The right offering straight away on the homepage
This includes the newly-integrated Geo Targeting function which enables online visitors to be assigned automatically to their nearest Praktiker market when they open the homepage, and only the offering for their region is displayed. The editors can implement this regional content assignment with just a few clicks using the Smart Editor and Smart View tool from pirobase CMS. Smart View includes tools which facilitate entry and presentation of various contents. The offering can consequently be adapted more flexibly and reaches the customer quicker via the web pages. The Google Maps service is also integrated to make the market search easier.
Major customers profit from a dedicated area which informs them of exclusive offers, special programmes and discounts after they have entered their customer details. On the basis of their data Praktiker can use pirobase CMS to generate newsletters whose content meets their requirements exactly, for example by taking into account the industry concerned. The Content Management System has the capacities required to enable Praktiker to address customers in different ways in the future over various channels.
Always something new to discover
Praktiker achieves a dynamic web presence by constantly updating the content and using digitized advertising supplements or the "Crazy Thursday” - changing special offers throughout the entire range. To minimise the effort required to maintain the website and at the same time to implement new content quickly, the company considered it extremely important to select a Content Management System which offers intuitive handling.
"With our new web pages we ensure customers have an even quicker and better overview of all DIY topics which they are interested in”, says Rebekka M. Kröger, Head of Marketing at Praktiker Deutschland GmbH. "As the content is constantly changed, they can discover something new with each online visit - not only with regard to products, but also DIY tips. This great dynamic and the functional scope of our websites place great demands on the Content Management Software. pirobase CMS 7 is the ideal solution for us - not only because of the high performance and scalability. Thanks to its intuitive operability pirobase offers our editors high usability, and they can implement new content immediately - which is a basic requirement for a vital and customer-friendly web presence.” 15.10.2009, Pironet NDH
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