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MM MerchandisingMedia launches SevenBrandVentures with CONTENS
MM MerchandisingMedia, the licensing, music, and commerce company of ProSiebenSat.1, has launched its investment initiative "SevenBrandVentures" with the content management systems (CMS) of CONTENS. On sevenbrandventures.de, the company provides information on the new business model of ProSiebenSat.1, to offer advertising time for revenue shares or equity stakes.
"SevenBrandVentures" is an initiative, by which ProSiebenSat.1 supports promising products and services with large-scale media services. The platform provides detailed information on the offers "Media for Revenue Share" and "Media for Equity", and illustrates the entire scope of services of ProSiebenSat.1 for prospective customers.
With SevenBrandVentures, companies who have not considered television advertising, are offered access to free-spending target groups. The website was launched at the end of 2009. Since then, more than one hundred and thirty pro-jects have been reviewed and analyzed. Ten campaigns have been aired or are running with TV spots, among them the cell phone recycling portal Zoozoo, the lemonade Chabeso, the immune cure Kijimea, and the watchmaker Hanhart.
For a quick and dynamic realization of the information portal, MM MerchandisingMedia relied on the proven relationship with CONTENS. The uncomplicated implementation of the CMS as well as the user-friendly interface for editors convinced the MM MerchandisingMedia executives.
About the MM MerchandisingMedia GmbH
MM MerchandisingMedia is the licensing, music, and commerce agency of ProSiebenSat.1. All merchandising activities of the group are directed by MM MerchandisingMedia GmbH, one of the biggest licensing agencies in Europe.
The company supervises the business areas licensing, music, as well as the teleshopping commerce. Together with SevenOne Intermedia and SevenSenses, MM MerchandisingMedia is part of the business unit diversification at ProSiebenSat.1 Media AG.02.02.2010, CONTENS Software GmbH
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