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Autonomy transforms Digital Asset Management with meaning-based Rich Media Management Platform
Unique Combination of Digital Asset Management, Web Content Management, and Meaning Based Computing Enables Marketers to Turn Rich Media into Dynamic and Actionable Business Assets
Autonomy Corporation plc, a global player in infrastructure software for the enterprise, today announced significant enhancements to the company’s Virage MediaBin platform. Leveraging Autonomy’s Meaning Based Computing (MBC) technology, Virage MediaBin 7.1 automatically forms a conceptual understanding of all rich media assets located in any internal or external repository, including social media, blogs, and videos. As the industry’s only platform that combines meaning-based Digital Asset Management and Web Content Management, marketers can use Virage MediaBin to quickly identify and leverage the most relevant and compelling rich media assets for use in web, video, print, social media, online advertising, and mobile campaigns. The new version of Virage MediaBin includes enhanced connectivity to a wide range of content repositories, as well as enhancements to improve the user experience.
"As the world's largest outdoor advertising company, it is critical that we have an intelligent and easy-to-use solution to manage our extensive and diverse set of rich media assets," said Tony Alwin, Senior Vice President, Creative, Marketing, and Public Relations at Clear Channel. "Autonomy Virage MediaBin helps Clear Channel Outdoor, and all of its divisions, to effectively leverage our rich media assets and deliver successful global campaigns for our clients. The solution also enables us to move quickly to show our capabilities to new and prospective clients."
Organizations today struggle to understand, act on, and optimize their wide range of digital assets in order to deliver a more engaging customer experience that drives business results. They are overwhelmed with the flood of content created by in-house creative teams and ad-agencies, as well as content generated on social media sites, blogs, and other new media sources.
Many organizations depend on traditional systems that require a cumbersome manual tagging of assets, an antiquated approach that is incapable of scaling with the constant proliferation of new forms of content. They try to handle this deluge of content independently, department by department, and despite their best intentions, duplicate silos of content develop. As a result, content becomes locked away in a wide range of content repositories. These organizations struggle to rapidly deliver this content to customer facing channels, including corporate websites, mobile devices, and on social media.
Autonomy Transforms Rich Media into Intelligent Assets
Autonomy Virage’s solution overcomes these challenges by enabling businesses to automatically understand the value of all digital assets created both inside and outside an organization, and dynamically deliver the right content to the right customer, every time. At the core of Autonomy’s Virage MediaBin platform is the Intelligent Data Operating Layer (IDOL) which allows businesses to automate the processing of all rich media assets.
IDOL forms a conceptual understanding that allows marketers to automatically tag and classify any rich media asset, regardless of format or language. Virage MediaBin applies this intelligence to deliver advanced analytics, automatic categorization, summarization, concept clouds, dynamic content associations, content hyperlinking and automation of business processes and workflow.
Unlimited Connectivity with IDOL
Virage MediaBin 7.1 combines IDOL technology with new workflow capabilities to provide seamless connection to any content repository. IDOL automatically identifies and indexes newly created content in a repository, including PIM, PLM, and ERP systems. Colleagues in creative, legal, marketing, and production can use the new workflow capabilities to automatically apply the relevant content to the project they are working on.
As a result of Virage MediaBin’s extremely open approach to rich media, the fact that content now lives in a wide range of repositories inside and outside an organization becomes irrelevant. Organizations can efficiently and strategically leverage all content, regardless of where it resides. Even valuable customer insight within social media and other channels can automatically be collected to quickly discover and act upon emerging trends.
Automatic Deep Video Indexing
The new platform also provides enhanced innovations to "watch and listen” to video. The product automatically converts video to text and time synchronizes with a preview of the content. Video assets can be quickly and easily found with pinpoint accuracy to the exact location within a video where a word or phrase is spoken. This is dynamically associated with other critical digital assets.
Benefit from a Rich Out of the Box Experience
Virage MediaBin 7.1 also delivers a new and improved user interface, and supports the widest range of rich media asset types and languages, including the ability to search foreign multimedia in the marketer’s native language. Utilizing the latest technology in RIA user interface design, Virage MediaBin 7.1 provides marketers with a modern and fluid rich media management experience for content ranging from video and audio files, to PowerPoint™ presentations, PhotoShop™ files, PDFs, Digital Photos, and other graphic file and image formats used widely in most organizations today.
"Every day, marketers are exploring new ways to integrate digital assets and video into their web, online advertising, and social media campaigns," said James Murray, CEO of Autonomy Virage. "However, to do so effectively, marketers require a solution that can automatically match the right asset with the right customer, in real-time. Autonomy Virage MediaBin is the industry’s only rich media platform that combines digital asset management, web content management, and conceptual understanding of all assets in order to dynamically deliver a powerful and effective brand experience across all channels."
For more information please visit http://www.autonomy.com/dam. 20.04.2010, Autonomy Systems Ltd.
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