Factiva Media Visibility Index tracks media mentions of the democratic presidential candidates

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John Kerry Continues to Win State Primaries and Begins to Close the Gap on Howard Dean in Media Coverage

The Factiva Media Visibility Index provides a quantitative snapshot of the media's most widely covered people, places, events or companies within a given time frame.

From January 2004 through the Democratic National Convention in July 2004, the Factiva Media Visibility Index will track the number of weekly media mentions garnered by each of the candidates competing to be the Democratic Party's nominee for the 2004 Presidential election.

Compiled by FactivaŽ a Dow Jones and Reuters Company, the Factiva Media Visibility Index enables the media to see an accurate snapshot of the subject being covered. The search method weeds out the extraneous press mentions that are not timely or are irrelevant to the searched subject. The Factiva Media Visibility Index specifically searches the most influential news and business newspapers and magazines in the United States.

Here is how the candidates fared from a media perspective during the week ending February 1, 2004:

Howard Dean - 2432 media mentions

John Kerry - 2361 media mentions

John Edwards - 1728 media mentions

Wesley Clark - 1656 media mentions

Joe Lieberman - 1228 media mentions

Al Sharpton - 690 media mentions

Dennis Kucinich - 616 media mentions

View a graphic of the above information.

The next Factiva Media Visibility Index pertaining to the Democratic Presidential Candidates will be released on February 9, 2004.

05.02.2004, Dr. Matthias Hoffmann


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