NXN Software Expands Asian Market with Key Customer Wins
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NXN Software, the leading supplier of asset management solutions for creative teams, which was recently acquired by Avid Technology, Inc. (NASDAQ: AVID), today announced continued market momentum in Asia for NXN alienbrain Studio. New NXN customers in 2003 included well-known game developers such as NCSoft, Hanbitsoft and DR-Interactive in Korea, and CAVIA, Namco, Sonic Team, Think and Feel, Grandprix and Tose in Japan.
"Our recent successes in the Asian market point to a growing trend among game companies," said Gregor vom Scheidt, Managing Director at NXN. "Game developers are recognising that in order to compete in the global market, they need tools that can help them develop more efficiently across their teams."
"NXN alienbrain Studio demonstrates NXN's unique understanding of the game development process and of game development teams," said Mr.Takuya Iwasak, Producer at Cavia Inc. "The intuitiveness of their mission-critical software makes NXN's asset management tool almost seamless for all team members; while its flexibility makes it adaptable to our unique, and often very complex, processes."
Managing development risks
NXN's customer base in Asia ranges from small to very large customers, and from online game developers to console game developers. Despite their difference in size and purpose, they share a common need to manage and secure their production assets in order to minimise the risk of losing data during development and missing critical deadlines. NXN alienbrain Studio versions, tracks and stores production data throughout the development cycle. The graphical working environment provides thumbnails that help art teams find and view their latest file versions quickly, while a rollback feature allows team members to access all versions of a file ever created. The built-in workflow system makes it easy to determine the exact status of a file. Managers can use NXN alienbrain Studio's reporting features to find out who is working on which file and whether there are any production bottlenecks.
Avid acquired NXN (http://www.nxn-software.com) in January 2004. NXN products provide designers, programmers and project managers with a powerful framework to manage all assets throughout the development process. Companies using NXN alienbrain Studio include many of the world's most renowned entertainment studios, such as Sony, Electronic Arts, LucasArts and Atari.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's Oscar, Grammy, and Emmy award-winning products and services, please visit: www.avid.com.
18.02.2004, NXN Software
