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Blue Order strengthens leading position with Product Enhancements, Customer Wins, New Partnerships
At NAB 2004 (SU6759), Blue Order will demonstrate the company’s continued leading position in the Media Asset Management (MAM) industry. Known as a leading global provider of Enterprise Media Asset Management the company has been deploying its products since 1995 for a broad range of customer applications, with a special emphasis on broadcast, library and media production applications. Media and entertainment companies, corporations and public institutions use Blue Order’s Enterprise MAM Platform, Media Archive to support all content-related workflows including collecting, indexing, cataloging, retrieving and distributing audio-visual and multi-format content.
At NAB 2004, Blue Order will be showing 4 different applications where MAM has been proven to be of special value and that have been developed in close collaboration with customers:
1. MAM for Playout Centers
Media Asset Management is a valuable tool in assisting the playout process at numerous customer sites. The MAM solution sits as a middleware layer between the traditional broadcast environment and the archiving procedure and offers a workflow environment that assist in the process of monitoring content from ingest to playout including quality control check. Supported by Thomson Grass Valley and SGL, Blue Order will be demonstrating Media Archive in a Playout environment on the booth.
2. MAM for News and Sports Archives
Media Asset Management is a key component in News and Sports environments to assist in capture of essence and more importantly, metadata, that will be stored in a preservation archive for reuse and resale. Blue Order will be demonstrating live logging of content with automatic ingest into a Media Archive solution. This Material can then be searched, played back and exported. The system will highlight Blue Orders Workspace Management tools that enable management of the workflow of this environment.
3. MAM for Audio Archives
Media Asset Management has proven to be invaluable technology for companies needing to archive their audio content. Based on a live customer environment, Blue Order will be showing a Media Archive solution where a highly complex data model has been defined in order to enable the customer to perform sophisticated search over a large number of assets.
4. MAM in Multi Lingual Environments
Blue Order has supported customer requirements for multiple language support. A Chinese version of Media Archive is now available and will be demonstrated on the booth.
Blue Order’s Media Archive will also be demonstrated on the Sony stand (SU11051) where some exciting new developments between Sony and Blue Order will be shown, that have been specifically developed for a major American broadcast organization.
Furthermore Blue Order will provide an overview of several successful projects and recent customer wins and will also announce some exciting new partnerships with cutting-edge technology providers 24.03.2004, Blue Order GmbH
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