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Swiss Life Selects Day for European-wide Internet Initiative
Day, provider of global content management software, today announced that Swiss Life, a leading provider of life insurance and long-term savings and protection, has chosen Day’s software Communiqué for an European-wide Internet initiative.
In the initial phase, new corporate websites, www.swisslife.com, www.swisslife.ch and www.sl-am.com, were developed by Day partner Pixelpark (Switzerland) together with Liquid Light Digital, Brighton, and ACconcept, Zurich. The goal of Swiss Life’s new overall online presence is to combine international uniformity in brand presence with a high level of flexibility and cost efficiency by creating a uniform content management platform whereby the content is provided centrally and can be selected and reused by all regional subsidiaries.
Swiss Life chose Day’s software, because the technology offers openness, scalability, comprehensive out-of-the-box functionalities and flexible connectivity options ensuring interoperability with existing IT systems and scalability for future challenges. Another important requirement during the selection process of the content management vendor was ensuring that the corporate design is stringently maintained. Day’s solution includes unique brand protection features and supports all language and character sets.
Richard Gledhill, Manager of the Online Center at Swiss Life: “Day’s software Communiqué can be implemented smoothly in the most varied technical environments. Communiqué is very flexible, which creates synergies enabling us to expand our Internet presence and Intranet easily at any time. The Day system includes comprehensive globalization functionalities, which support the roll-out of further country sites in an outstanding way. And every employee can learn how to use the Communiqué environment. All these factors ensure a very high level of efficiency.”
About Swiss Life
Swiss Life is a leading provider of life insurance and long-term savings and protection. Swiss Life offers individuals and companies comprehensive advice and a broad range of products via agents, brokers and banks in its domestic market, Switzerland, where it is market leader, and selected European markets. Multinational companies are serviced with tailor-made solutions by a network of partners in over 40 countries. Swiss Life Holding, registered in Zurich, was founded in 1857 as the Swiss Life Insurance and Pension Company. Shares of Swiss Life Holding are listed on the SWX Swiss Exchange (SLHN). The enterprise employs around 10,000 people worldwide. (www.swisslife.com)15.04.2004, Day Software GmbH
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