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Context Media, Inc. announced the immediate availability of the Context Media Interchange Suite™ Media & Entertainment Edition, the latest version of the company’s industry-leading content integration software solution. The new edition of Interchange Suite includes a number of enhancements that help marketing, brand creators and producers at media and entertainment organizations to easily access and distribute digital assets across divisions, geographies, partners and customers. Context Media leverages years of working with major media clients including, ABC, Bertelsmann, CNN, Discovery Communications and NBC, to design and create the new solution that is running on IBM WebSphere and DB2 Universal Database.
New features available in the Interchange Suite Media & Entertainment Edition include enhanced administration of digital asset integrity and usage across internal and external channels, expanded metadata management capabilities, expanded content presentations, enhanced content notifications and messaging, and extended support for digital repositories from industry-leading document management, content management and digital asset management systems. As a result, media and entertainment organizations now have a single, unified view of their enterprise content and digital media assets no matter where they reside.
“Content Integration capabilities, which include the integration of unstructured data, such as images, documents and video, will be one of the leading drivers behind enterprise acquisition of content management, workflow and application integration technology through 2007,” said Karen Shegda, Research Director, Gartner. "Enterprises' CM strategies should address the importance of content integration as a key driver through 2006 (0.8 probability).”
“Our new solution for the media and entertainment industries has already helped some of the world’s largest companies to exploit fully the value of time sensitive digital media assets for accelerated marketing efforts, quicker time to market and dramatically greater cross promotional activities,” said Context Media Chairman and CEO, Dan Harple. “By delivering a Web services-based, services oriented architecture that optimizes the access, administration and distribution of media assets, we’re revolutionizing the way that digital content is used, re-used and managed in the media and entertainment world.”
Context Media’s Media & Entertainment Edition of Interchange Suite is built on open Web services standards, enabling media organizations to integrate multiple content repositories to greatly improve the creation, sharing and distribution of content assets across business units, divisions, geographies and partners. Combined with IBM’s WebSphere and DB2 platforms, the solution provides organizations with the ability to fully exploit the value of content, create new content combinations and cross-promote content in order to expand revenue streams.
New features available in Context Media’s new Media & Entertainment Edition include:
Improved Asset Integrity and Channel Distribution: The new solution allows users to share and control asset integrity and distribution in real-time of the most up-to-date multimedia brand content. This ensures the quality of the content and media shared across the enterprise and with critical external trading partners, such as production partners, distributors, retailers, ad agencies and media channels.
Reduced Time to Content: Includes automated proxy generation and presentation, making content acquisition decisions faster. Smart folders allow users to create dynamic personal collections of content that are updated in real-time based on user preferences. This means no more searching through multiple systems and thousands of assets to find the right content.
Improved Collaboration: New collaboration features facilitate the creation of new content combinations, which are essential to multimedia product promotions. These include brand assets such as digital music, point-of-sale offers, photography and more. In addition, it accelerates the time in which marketing and brand organizations can deliver these assets to market. New features allow the seamless creation of virtual Business Partner Collaboration Networks.
About Context Media, Inc.
Context Media, the leader in Enterprise Content Integration (ECI) solutions, enables users to access, share and reuse all content across the enterprise. Context Media delivers substantial documented return on investment (ROI) by impacting revenue, productivity and cost savings, enterprise wide. Industry specific solutions available by Context Media, impact the business needs of Media & Entertainment, Consumer Packaged Goods, Manufacturing, Publishers and Financial Service-based organizations.
Context Media is headquartered in Providence, RI. Founded by former Netscape executives who brought collaborative standards to the Internet, Context Media is a privately held company funded by Lehman Brothers, New Enterprise Associates (NEA), Macromedia, Adams Capital Management (ACM), and Silicon Valley Bank. For more information, visit Context Media’s website at http://www.contextmedia.com.
20.04.2004, Context Media, Inc.
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