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 | | http://www.contentmanager.net/magazine/news_h7203_ibm_and_synkron_form_portal_partnership.html |
IBM and Synkron have formed a strategic partnership where Synkron's content management system integrates with IBM's wide-spread WebSphere technology.
"This is not just a loose agreement, but a commercial and targeted partnership, where the two software solutions are "bundled" in order to offer customers tangible benefits straight away," underlines CEO of Synkron, Thomas Marschall.
Portal solution: best of two worlds
Customers will benefit by getting the best of two worlds: Simple and intuitive web content management and web publication with Synkron.web and advanced portal functionality from WebSphere. IBM has committed heavily in the partnership by making developers and marketing resources available, and the first joint customers are already in place.
"This is more than a technology agreement. It's a commercial partnership, which we expect a lot from," underlines Thomas Kovsted, Nordic Partner Sales Manager at IBM Denmark.
A Mercedes for the price of a Passat
Thomas Marschall points out that, in popular terms, the partnership between IBM and Synkron means that: "medium-sized companies will be able to acquire a Mercedes for the prize of a Passat. They will get a full-blown solution, as normally seen in much larger and much more expensive systems, but at a prize they are able and willing to pay."
IBM's increased focus on medium-sized and smaller companies is another factor, which sparks great expectations at Synkron.
Company portals made easy
Both companies are of the opinion, that the timing is perfect, because of the increasing need for integrating the content management system to other business systems. The portal solution presented by IBM and Synkron significantly reduces the risk traditionally connected with integration projects.
"IBM has shown a great commitment to this partnership, says Thomas Marschall and continues:"It has taken a while for companies to realize the need for company portals, but we feel a growing market demand now. The Content Management System is increasingly becoming strategic in the company's communication, and that requires closer integration to all other information systems."
Synkron an attractive partner
"Synkron's product and strong mid-market position in Northern Europe makes them a very interesting partner for IBM. But I also see further international opportiunities. Having enabled integration to IBM's technology through the development of various portlets and a web services layer, Synkron is now positioned on IBM's international partner list, which provides world-wide exposure for them." says Thomas Kovsted
"We are pursuing a strategy, where we team up with the largest players in the IT market. Our strong market position in Scandinavia makes us interesting to team up with, even for the very largest international IT-companies," says Thomas Marschall.
21.04.2004, Synkron
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