Blue Order launches new Media Management product line Media Archive® professional
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Blue Order, provider of Enterprise-scale Media Asset Management (MAM) solutions for broadcasting, multimedia and corporate communications applications, announced the launch of Media Archive® professional, a new product line to support the management of assets in media centered businesses, that can be installed ‘out-of-box’, is easy to use and fully configurable.
Media Archive® professional is a comprehensive and powerful system developed specifically for a limited group of users that have to work collaboratively and that have to handle large numbers of rich media files. The product is a complete, self-contained, easy to maintain media management solution, designed to support the management of assets at e.g. for broadcasters, post houses, and advertising agencies.
The strength of Media Archive® professional is its elaborate support for multiple audiovisual assets, i.e. video and audio objects. The unique feature set supports all major workflows within content creation, production, archiving and cataloging. Being derived from Blue Order’s Enterprise Media Management solution, Media Archive® enterprise, this feature set has been designed together with major customers and has been applied in a large number of MAM projects world-wide. Some of the most exciting features are now also available as a packaged product at a competitive price to companies that are just beginning to explore the meaning of MAM.
Media Archive® professional provides an intuitive interface to support users at each stage of the media management workflow. The installation and configuration of Media Archive® professional can be accomplished quickly and easily and does not require special training.
“Our customers requested an easy-to-use and -install version of our well-established Enterprise Media Management platform, Media Archive®.” said Matthew Wallis, Vice President Marketing & Sales for Blue Order. “This system is the ideal entry solution to MAM for companies that experience fast growth. Its open and scalable architecture and the opportunity to add standard integration packages allow for the system to grow alongside the overall company growth towards a large-scale distributed media network.”
12.05.2004, Blue Order GmbH
