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Fordham University Enlists LiquidMatrix to Enhance Institution-Wide Web Presence
LiquidMatrix, a wholly-owned subsidiary of Datatel, Inc., announced that Fordham University has chosen LiquidMatrix's ActiveAlumni(TM) Web site relationship management/e-communication solution to increase the lifecycle, and enhance relationship quality, with its alumni. Fordham has also enlisted LiquidMatrix's creative expertise to redesign and advance their Web presence.
Fordham will also use ActiveCampus' content management technology to better administer their Web site content, resulting in an elevated Web image for the University, while providing a user-friendly tool for their faculty and staff.
"Fordham recognized that the prestige of their institution needed to be better communicated through their Web site," said Gary Guyton, LiquidMatrix president and CEO. "They also recognized that LiquidMatrix has the solutions to meet their specific needs, across their entire University."
To create a benchmark alumni community online, Fordham University will employ ActiveAlumni later this year to enhance relationships and provide increased services. ActiveAlumni is part of the ActiveCampus(TM) suite, providing a complete set of Web enabled tools to an institution and their constituents. Also, through increased Web presence and one-to-one communications, alumni can access information in a more logical manner.
"LiquidMatrix offers the solutions and services we need to keep our University's Web site prominent," said Father Nicholas Lombardi, director of Faculty Resource Centers at Fordham University. "Their creative design, management tools, and alumni management will all help to take our Web site to the next level." 18.05.2004, LiquidMatrix
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