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Kodak Chooses Verity K2 Enterprise for High-Traffic Web Site
Verity Inc., provider of enterprise software that enables organizations to maximize the return on their intellectual capital investment, announced Eastman Kodak Company has selected Verity® K2 Enterprise (K2E) advanced search, classification and recommendation software to manage the intellectual capital across its awarding-winning Web site, kodak.com.
Kodak.com is a complete information resource for anyone looking for products and information on consumer or professional photography, as well as a wide range of imaging systems used in health care, business and government. In addition, it is a center for those interested in or involved with cinematography. "The range of content on kodak.com truly reflects the diversity of the four million individuals who visit the site monthly," said Gail Evans, kodak.com's chief technology officer. There are more than 200,000 different documents currently available on the site.
"From a consumer getting into digital picture-taking to a radiologist seeking the latest developments in health imaging, it is all on the site, and Verity K2 Enterprise now makes finding the information quick and easy. Compared to the prior search mechanism used on our site, Verity K2E is a 100 percent improvement," Evans said.
Kodak selected Verity after an extensive evaluation process that focused on the breadth of capabilities offered by the different software the company considered. Kodak concluded the K2E comprehensive features set as well as the software's support of languages were factors that gave the edge to Verity. The product's classification, adaptive ranking and administrative features, as well as its scalability and security were among the features that held appeal. Verity's extensive partnerships with many global blue-chip enterprises also contributed to Kodak's selection of K2E.
Kodak, which does business on every continent, uses Verity Locales to locate documents in many business languages, including Chinese, German, Japanese, Korean and Spanish.
"Verity K2 Enterprise brings a new dimension to Kodak's Internet site," said Anthony J. Bettencourt, Verity's president and chief executive officer. "Kodak.com is now a place on the Web that contains everything to know about imaging and offers visitors a superior way to locate the relevant information they seek quickly."
Kodak is handling the implementation of K2E in a step-by-step manner. The company has migrated from the previous search mechanism to K2E and installed the various Verity Locales.
Verity K2E was integrated into the Kodak content repository easily. The next move was to improve the quality and speed of search results. Kodak plans to leverage Verity K2 Enterprise's adaptive ranking or popular ranking feature that further improves Verity's already accurate relevancy ranking by incorporating implicit user feedback. The more times users of the Kodak site select a particular document to a search query, the higher it appears in results lists for similar users. This ensures the documents like-minded users find most relevant will appear near the top of results lists, streamlining the information discovery process. In addition, Kodak plans to integrate K2E with its existing content management system since Verity offers an effective gateway product for such interconnection. This function will be useful as many site visitors download product information and register product purchases online.
To ensure that the site is operating effectively, Kodak conducts periodic tests of the speed and accuracy of a query using a set of keywords search, like a novice or skilled user would do on the site. "Verity K2 Enterprise has delivered consistent quality performance and we are very pleased with the product," said Evans.
About Eastman Kodak Company and infoimaging
Kodak is helping people take, share, print and view images -- for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services. 19.05.2004, Verity
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