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EMI Music Selects SunnComm's MediaMax for Pre-Release CDs
SunnComm International Inc. announced that its exclusive marketing arm, QuietTiger Inc., has signed an agreement with EMI Music, in which EMI will test the SunnComm MediaMax M4(TM) content management technology for select promotional products on a worldwide basis.
Under the agreement, EMI, an independent music company, will work with SunnComm to include the MediaMax technology on a limited number of promotional CDs during the pre-release period later this summer.
EMI distributes albums through record labels including Angel, Blue Note, Capitol, Capitol Nashville, Virgin, Parlophone, EMI Classics, EMI Latin, and EMI Christian Music Group in 50 countries. EMI's roster of artists includes The Beastie Boys, The Beatles, Coldplay, Janet Jackson, Norah Jones, Lenny Kravitz, Kylie Minogue, Radiohead, The Rolling Stones and Robbie Williams.
"We've been working collaboratively with the SunnComm team and have found them to be very responsive to our needs and have been encouraged by the success that SunnComm's MediaMax product has enjoyed," said Richard Cottrell, global head of anti-piracy for EMI Music. "We are pleased that SunnComm is developing a product that improves our ability to protect our artists' works, especially during the pre-release phase."
"EMI has been a leader in combating piracy in all forms around the world. Both EMI and SunnComm are committed to further developing the MediaMax suite of content and copy management products in order to strengthen EMI's ability to protect what its artists create," commented Bill Whitmore, QuietTiger's president. "We are excited to take this all-important next step in furthering our relationship with one of the world's most established record companies." 18.06.2004, SunnComm International Inc.
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