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Day and WireJack Deliver World-Class Mobile Content Platform
Strategic Alliance to Provide Next Generation Wireless Solutions to the Marketplace
Day, provider of global content management software, and WireJack today announced a strategic partnership to develop a next generation mobile content platform for WireJack’s global entertainment and marketing applications. This platform will be the distribution mechanism for delivering content and services to mobile carriers across the world.
WireJack, a mobile lifestyle and entertainment company, develops, publishes and markets content products and services for the BREW, Symbian and J2ME mobile applications. Currently, WireJack has developed mobile applications for world-class companies such as Verizon, Alltel, US Cellular, Midwest Wireless and Bell South International. In combination with Day’s global content management framework that has an open J2EE architecture, and boasts flexibility and scalability, WireJack will be able to scale their applications with their future growth plans.
“Day and WireJack will provide a unique and compelling mobile solution for today’s dynamic business environment,” said Chris Stark, Senior Vice President Americas of Day. “Now, companies can truly assess their needs and deploy a solution that can grow as they grow - Day and WireJack together can help companies save valuable time and money.”
The first joint project with WireJack and Day is to deliver a solution for Athletes First, one of the top pro-sports agencies, to create AF Sports. This solution will offer “front row seats to the hottest professional football action” on mobile phones. Content highlights include player photo diaries, insider SMS news alerts, wireless fantasy football league, sports trivia, stat tracker and more.
“WireJack is an entertainment company that emphasizes creativity, brand extension and the needs of the end user,” said Shawn Marie Swarengin, President of WireJack. “By partnering with Day, we’ll deliver real value to our clients enabling them to deploy a mobile content platform that truly delivers on its promises.”
About WireJack (www.wirejack.com)
WireJack is a mobile lifestyle entertainment and marketing company that develops, publishes and markets mobile content products and services. Through its mobile content network, WireJack has created an innovative content infrastructure focused on assisting major brands, entertainment studios, sports properties and mobile operators to capitalize on large revenue streams, increase average revenue per customer and maintain brand loyalty by providing engaging mobile properties and white label products. Privately funded, WireJack was founded in 2003, and has offices in Marina Del Rey, Calif., Newport Beach, Calif. and Phoenix.29.06.2004, Day Software
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