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AP to Improve Content Management
The Associated Press will use software from Convera Corp. to categorize, search and distribute its multimedia news content as part of a major technology initiative at AP, the companies announced Monday.
Under their agreement, AP and Convera also will work to tailor the software, called RetrievalWare, to address broader needs of the publishing industry. The terms of the agreement were not disclosed.
AP, the world's oldest and largest news agency, said its initiative, called "electronic AP" or "eAP," is expected to produce a new generation of content management and distribution systems for newspaper publishers and other subscribers.
Convera specializes in products that enable the search and categorization of information across text, video, image and audio formats. Its software will make it easier for AP's thousands of daily newspaper, radio, television and online customers to specify the news they want to receive and obtain it using a Web-based delivery network, the companies said in a news release.
"We're excited to be working closely with Convera to realize our vision of eAP as we continue to make the AP the essential global news company," said John Reid, AP's vice president of services and technology.
Convera is supplying the AP with its RetrievalWare 8 search and categorization platform as well as software tools that let news be classified and tailored to specific needs.
The AP and Convera will cooperate on marketing and distributing products that are tailored for the publishing industry.
Pat Condo, CEO of Convera, said "the breadth and diversity of the AP's news offerings represent an excellent application for RetrievalWare's ability to organize and categorize large volumes of multimedia, multilingual content." 29.06.2004, AP
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